Paddle is hiring an ABM Marketing Lead to build and scale account-based programs that drive high-quality pipeline and accelerate deal velocity across our sales-led motion. You will act as the key link between Sales, Revenue Marketing, and Channel Execution, owning the strategy and delivery of ABM plays across our highest-value customer segments.
What You'll Do
- Develop and manage full-funnel ABM programs across key commercial segments targeting top accounts using a mix of 1:1, 1:few, and 1:many tactics.
- Partner with channel owners (paid, email, web, field) to deliver coordinated ABM campaigns across intent-based advertising, outbound acceleration, direct mail, and nurture.
- Act as the connective tissue between marketing and sales, aligning on account lists, messaging, and follow-up plans. Build SLAs and feedback loops with BDRs and AEs.
- Own the creation of personalised journeys including custom landing pages, email copy, asset tailoring, and in-channel targeting.
- Use AI-based platforms to identify in-market accounts, intent signals, and engagement gaps, continually optimising outreach and creative.
- Define KPIs across engagement, lift, pipeline contribution, and velocity. Collaborate with Marketing Ops and RevOps to track ABM performance and attribution.
What We're Looking For
- 5+ years in B2B demand gen or ABM roles, ideally within high-growth SaaS.
- Experience running ABM programs across the spectrum from targeted 1:1 to scaled 1:many.
- Deep understanding of funnel dynamics, outbound orchestration, and integrated campaign design.
- Hands-on experience leveraging tech automation platforms.
- Familiarity with marketing automation (e.g. HubSpot, Marketo), Salesforce, and web personalisation tools.
- Data-informed and performance-driven, comfortable owning pipeline contribution goals and campaign KPIs.
Nice to Have
- Experience using AI tools for copywriting, targeting optimisation, or real-time content personalisation.
Technical Stack
- HubSpot
- Marketo
- Salesforce
- AI tools for copywriting and targeting
Team & Environment
Sits within the Demand Generation team.
Benefits & Compensation
- Attractive salaries
- Stock options
- Retirement plans
- Private healthcare
- Well-being initiatives
- Unlimited holidays
- Enhanced parental leave
- Annual learning fund
- Regular internal and external training
Work Mode
This is a hybrid role, with work from our stylish hubs or remotely.
Everyone is welcome at Paddle. We're committed to removing invisible barriers, both for our customers and within our own teams. We're an inclusive employer.
