Arcesium is hiring a Marketing Programs Lead to design, execute, and optimize scalable Account-Based Marketing (ABM) programs that support revenue growth and deepen engagement across priority accounts. You will work cross-functionally to deliver data-driven, end-to-end programs that accelerate deal cycles and strengthen pipeline performance.
What You'll Do
- Own and execute global ABM programs and playbooks for one or two target segments, managing end-to-end campaign delivery across multiple channels.
- Develop and execute multi-layered ABM programs (1:1, 1:few, and 1:many) tailored to account tiers, buyer personas, and sales cycle stages.
- Partner closely with Sales teams to understand target account goals and translate insights into tailored marketing strategies.
- Partner with the ISR team to review early-stage pipeline health and encourage conversion by sharing intent data and insights.
- Collaborate with Marketing & Sales Operation teams to ensure accurate tracking, attribution, and measurement of campaign performance.
- Work cross-functionally with Corporate and Product Marketing to develop compelling, cohesive messaging aligned with Arcesium’s value proposition.
What We're Looking For
- At least 6 years of ABM and demand generation experience.
- Strong understanding of account-based marketing principles including account segmentation, personalization, and multi-channel orchestration.
- Expertise in managing events and digital marketing programs overseeing the full lifecycle from strategic planning through execution and analysis.
- Hands-on experience with CRM and marketing automation platforms, such as Salesforce, HubSpot, or similar tools.
- Data-driven mindset with the ability to analyze campaign performance and optimize results.
- Excellent communication and project management skills, with a demonstrated ability to manage multiple initiatives and meet deadlines.
- An unwavering attention to detail, paired with a high standard for quality and execution.
Nice to Have
- Experience preferably within technology, financial services, or fintech environments.
Technical Stack
- Salesforce
- HubSpot
Team & Environment
You will be part of the Account-Based Marketing (ABM) team within Client and Partner Development. Our culture values intellectual curiosity, proactive ownership, and collaboration with colleagues. We empower you to meaningfully contribute from day one and accelerate your professional development.
Benefits & Compensation
- Medical and prescription drug coverage
- 401k contribution matching
- Compensation: $135,000 - $155,000
Work Mode
This is a remote position open to candidates located in NY, NJ, MA, MN, IL, FL, TX, OH, PA, CT, NC, CA, or GA.
Arcesium and its affiliates do not discriminate in employment matters on the basis of race, color, religion, gender, gender identity, pregnancy, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other category protected by law.
