Learnlight is looking for an Account Based Marketing Manager to design and execute high-impact programs for strategic accounts. This remote role is 30% strategic and 70% execution focused, requiring close collaboration with sales and field marketing teams.
What You'll Do
- Define strategic accounts and create marketing plans aligned with growth objectives.
- Develop detailed profiles of key decision-makers and influencers within target accounts.
- Design and deliver multi-channel, highly targeted ABM campaigns (1:few and selective 1:many).
- Work with product marketing and content teams to create account-specific messaging and sales enablement materials.
- Partner with account managers and sales leaders to integrate marketing with account plans, track performance, and report on ROI.
- Orchestrate ABM activities across channels, leverage CRM/automation tools, and share strategies globally.
What We're Looking For
- 4–6 years of B2B marketing experience.
- At least 2 years focused on ABM or account-focused demand generation.
- Proven experience designing and executing ABM campaigns for 1:few or 1:many programs.
- Strong understanding of buyer personas, account segmentation, and customer journey mapping.
- Hands-on experience managing campaigns across email, social, content syndication, and paid media.
- Ability to track account engagement, analyze campaign performance, and provide actionable insights.
- Proven ability to work closely with sales, account managers, and field marketing teams.
- Outstanding writing, presentation, and storytelling skills.
- Fluency in English.
Nice to Have
- Experience leveraging CRM and marketing automation tools (Dynamics 365 Marketing preferred).
- Additional European languages.
Technical Stack
- Dynamics 365 Marketing
- CRM
- Marketing automation tools
Team & Environment
This role reports to the Head of Global Field Marketing and Campaigns.
Benefits & Compensation
- Remote work from home culture.
- Generous paid time off including public and personal holidays.
- Two company-wide days off per year.
- Access to language learning, masterclasses and professional development opportunities.
- Virtual wellbeing sessions, team-building activities and informal social clubs.
- Regular updates on internal networking platform.
- Intercultural Assessment to build collaboration across diverse cultures.
- Referral bonus program.
Work Mode
This is a global remote position.
Learnlight is an equal opportunity employer. We are proud to welcome and support new talent from all communities, regardless of gender, religion, ethnicity, sexual orientation, age or disability.
