As the Strategic Product Marketing Lead, you will define and execute the go-to-market strategy for a key identity and risk product, directly influencing annual recurring revenue and partner success. You'll work at the intersection of Product, Sales, Marketing, and Analytics to ensure successful launches, broad adoption, and long-term scalability across a growing partner network.
Key Responsibilities
- Lead end-to-end GTM planning and execution for core synthetic and identity solutions, with clear ownership of ARR and adoption metrics
- Orchestrate cross-functional initiatives involving Product, Sales, and Partner Success to drive product launches, model updates, and cross-sell campaigns
- Develop and scale foundational GTM infrastructure, including sales enablement tools, pricing frameworks, and training programs
- Shape powerful positioning and messaging that clearly communicates product value and competitive advantage
- Produce concise, actionable battle cards that equip sales teams to overcome objections and close deals effectively
- Leverage data and partner feedback to refine strategy, guide product evolution, and strengthen market leadership
- Conduct market and competitive analysis to uncover opportunities and inform strategic direction
- Build repeatable processes for launching, selling, and supporting products at scale
Qualifications
- Minimum of 4 years in product marketing or GTM roles at a B2B SaaS company with a proven track record in revenue growth or product launches
- Experience translating technical, API-driven products into clear customer value propositions
- Strong communication skills with the ability to distill complex concepts for sales and partner teams
- Self-starter with a hands-on approach—comfortable building systems from the ground up
- Thrives in fast-paced, ambiguous environments and manages multiple stakeholders effectively
- Detail-oriented project manager with a data-driven mindset
- Legally authorized to work in the United States and based within the country
Preferred Background
- Experience in identity verification, fraud prevention, cybersecurity, or consumer financial services
- Basic data analysis skills using SQL, Excel, or scripting tools
