Drive targeted marketing and communications strategies to attract and support Chinese businesses establishing operations in Malaysia. This role focuses on building OCBC’s presence within strategic economic corridors by developing differentiated value propositions, localized messaging, and data-informed market-entry plans tailored to regional industry dynamics.
Key Responsibilities
- Shape compelling narratives that highlight cross-border banking expertise and align with the priorities of Chinese SMEs and corporates investing in Malaysia.
- Design and manage integrated campaigns across digital and traditional channels, including WeChat, Douyin, RED (Xiaohongshu), and major Chinese-language media outlets.
- Collaborate with internal teams and external partners to deliver high-impact events such as investment briefings, business forums, and networking sessions in growth regions like Penang and Johor.
- Develop culturally nuanced content in Mandarin and English that resonates with Chinese-speaking entrepreneurs and decision-makers.
- Forge partnerships with media organizations, trade associations, and digital platforms to strengthen outreach within corridor-based business ecosystems.
- Translate regional market intelligence into actionable marketing strategies that support client acquisition, retention, and lifecycle engagement.
- Monitor performance metrics including campaign ROI, lead conversion, and brand sentiment to guide iterative improvements.
- Ensure alignment between national branding objectives and localized execution, allowing for regional customization where appropriate.
What We Offer
Competitive compensation and a flexible benefits framework designed to support diverse lifestyles. Opportunities for continuous learning and career advancement within a forward-thinking financial institution committed to sustainable growth and community impact.
