About the Role
This role leads the development and execution of product marketing initiatives, aligning messaging, positioning, and launch strategies across key stakeholders to maximize market impact and user engagement.
Responsibilities
- Lead end-to-end go-to-market planning for major product releases
- Develop compelling value propositions and messaging frameworks
- Collaborate with product teams to understand roadmap priorities
- Translate technical features into customer-centric benefits
- Guide regional marketing teams on global campaign alignment
- Conduct market and competitive analysis to inform strategy
- Create sales enablement tools and training materials
- Partner with content teams to produce high-impact assets
- Use customer insights to refine positioning and messaging
- Measure and report on campaign effectiveness and adoption metrics
- Advocate for customer needs within product development
- Manage multiple product marketing initiatives simultaneously
- Support pricing and packaging strategies with market data
- Lead cross-functional launch teams across time zones
- Drive awareness and demand for new features and products
- Mentor junior marketing team members
- Optimize funnel conversion through targeted messaging
- Inform product documentation with core messaging
- Represent the brand at industry events and webinars
- Stay current with trends in product-led growth
- Align internal stakeholders around product vision
- Develop executive-facing presentations and briefs
- Coordinate with customer success on onboarding content
- Use analytics to guide content distribution strategies
- Ensure brand consistency across all marketing channels
Compensation
Competitive salary and benefits package
Work Arrangement
Remote
Team
Product Marketing team within a fast-growing product experience platform
Our Mission
We empower product teams to build better experiences by connecting user insights with actionable data, enabling faster iteration and customer-centric design decisions across organizations.
The Impact You’ll Make
You will define how new product capabilities are introduced to the market, shaping messaging that resonates with product managers, designers, and researchers. Your work will directly influence customer adoption, retention, and brand perception globally.
Life at the Company
We operate as a fully remote team with team members across the world, emphasizing trust, autonomy, and continuous learning. Our culture values transparency, inclusivity, and sustainable work rhythms.
Growth and Development
You’ll have access to learning stipends, conference attendance, and internal mentorship programs. Career progression is based on impact, leadership, and skill development.
Inclusion Statement
We are committed to building a diverse and inclusive workplace where all employees feel respected and empowered to contribute their unique perspectives.
Available for qualified candidates
