About the Role
The role involves shaping product messaging, leading launch initiatives, and working closely with product, sales, and customer success teams to ensure market readiness and customer alignment.
Responsibilities
- Lead the development and execution of go-to-market plans for new product features and updates
- Define clear value propositions and positioning for product offerings
- Collaborate with product teams to understand roadmap priorities and customer needs
- Create messaging frameworks tailored to different customer segments
- Support sales teams with enablement tools, training, and battle cards
- Work with customer success to gather feedback and identify adoption barriers
- Analyze market trends and competitive landscape to inform strategy
- Develop content for product launches, including presentations, emails, and web copy
- Partner with marketing to align campaigns with product messaging
- Measure and report on the impact of marketing initiatives on product adoption
- Ensure brand consistency across all customer-facing materials
- Manage timelines and deliverables across multiple product launches
- Translate technical product details into clear, customer-focused language
- Conduct customer interviews and market research to validate assumptions
- Identify use cases and customer stories to support marketing efforts
- Support event participation with relevant content and talking points
- Maintain a central repository for product messaging and marketing assets
- Advocate for customer needs within product development discussions
- Stay current with industry developments affecting the target market
- Coordinate with legal and compliance teams to ensure regulatory alignment
- Optimize onboarding materials to improve product understanding
- Use data to refine messaging and improve campaign performance
- Drive internal alignment on product priorities across departments
- Contribute to long-term marketing strategy based on product vision
- Ensure scalable processes for global product marketing initiatives
Compensation
Competitive salary and benefits package
Work Arrangement
Remote
Team
Part of a growing product-led organization focused on innovative solutions
About the Role
This position plays a central role in connecting product development with market demand. You will shape how customers understand and engage with new features, ensuring clarity and relevance across all touchpoints. Success in this role means faster adoption, stronger messaging, and measurable impact on business outcomes.
What We’re Looking For
We seek a strategic thinker who thrives in a collaborative, remote setting. You should have hands-on experience bringing products to market, a deep understanding of customer behavior, and the ability to influence without authority. This role requires balancing creativity with data-driven decision-making.
Not available
