Rula is hiring a Sr. Perfomance Marketing Manager (Remote)

Rula is hiring a Sr. Performance Marketing Manager to lead our core patient acquisition channels. You will own the strategy and execution for the core SEM channel along with emerging pMAX and YouTube channels to drive new patient starts growth across our comprehensive care solution spanning therapy and psychiatry.

What You'll Do

• Lead the core SEM channel along with emerging pMAX and YouTube channels.
• Drive new patient starts growth across our comprehensive patient care solution spanning therapy and psychiatry.
• Set channel strategy and collaborate with cross-functional partners.
• Manage a contractor to see strategy through to execution.

What We're Looking For

• 7+ years of marketing experience.
• 3+ years of search marketing experience.
• Hands-on-keyboard experience managing SEM, pMAX, and YouTube programs.
• Experience managing complex accounts, with annual budgets spanning $XX M.
• Demonstrated business impact, either through launching and scaling a new product/service or driving significant efficiency improvements.
• Ability to analyze data from disparate systems to identify and communicate trends, i.e., ad platforms, site analytics tools, BI tools, and CRMs.
• Capability to work cross-functionally with Product, Analytics, Biz Ops, and Finance to drive program strategy through to execution.

Nice to Have

• 2+ years experience at a high-growth start-up.
• Experience working in regulated industries, particularly in the health or mental health space.
• Experience in marketplace businesses.
• Rounded skillset beyond media buying inclusive of measurement, martech enablement and planning and forecasting experience.
• Experience working with fully in-house or lean hybrid teams.

Technical Stack

• Google suite of advertising products, SEM, pMAX, YouTube.
• Ad platforms, site analytics tools, BI tools, CRMs.

Team & Environment

You will collaborate with cross-functional partners (Product, Analytics, Biz Ops, Finance) and manage a contractor.

Benefits & Compensation

• 100% remote work environment (US-based only).
• Working hours to support a healthy work-life balance.
• Attractive pay and benefits with full transparency of pay ranges.
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA.
• 401(k) plan access.
• Generous time-off policies including 2 company-wide shutdown weeks each year.
• Paid parental leave for all parents, including birthing, non-birthing, adopting, and fostering.
• Employee Assistance Program (EAP).
• New hire home office stipend.
• Quarterly department stipend for team-building or in-person gatherings.
• Wellness events and lunch & learns.
• Community and employee resource groups.

Work Mode

This is a fully remote position for candidates located in the United States.

We believe that mental health is just as important as physical health. We are dedicated to treating the whole person, not just the symptoms, and aim to create a world where mental health is no longer stigmatized or marginalized. We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals. We are passionate about making a positive impact on the lives of those struggling with mental health issues. We believe that diversity, equity, and inclusion are fundamental to our mission and are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.