Homera Health is hiring a Sr. Media Buyer to support paid acquisition across multiple high-growth telehealth brands. This role is critical for driving customer growth while maintaining strong efficiency and profitability across distinct products, audiences, and funnels.
What You'll Do
- Own the execution and optimization of large-scale paid media campaigns and additional growth channels.
- Allocate and manage significant ad budgets with a focus on sustainable scaling and efficiency.
- Develop structured testing roadmaps across creative, audiences, offers, and landing pages.
- Continuously optimize toward ROAS, MER, CAC, and overall acquisition efficiency targets.
- Design and maintain advanced campaign structures and audience segmentation strategies.
- Implement rigorous creative testing frameworks and performance iteration cycles.
- Identify performance bottlenecks across the funnel and drive actionable optimizations.
- Use third-party tracking systems and reporting tools to guide data-driven decision-making.
- Manage and optimize campaigns across Google Ads, TikTok, Pinterest, X (Twitter), Native (Taboola/Outbrain), CTV, and Linear TV.
- Evaluate channel expansion opportunities based on performance data and scalability potential.
- Partner closely with designers, editors, and copywriters to brief and iterate high-performing creative.
- Apply a strong understanding of ad psychology and offer positioning to drive conversion improvements.
- Contribute to landing page CRO strategy and structured A/B testing initiatives.
- Analyze performance trends to identify growth drivers and scaling opportunities.
- Translate data insights into clear, actionable optimization plans.
- Stay ahead of platform updates, algorithm shifts, and evolving media buying best practices.
What We're Looking For
- 5+ years of proven experience managing large-scale paid media campaigns across multiple platforms.
- Demonstrated success scaling ad accounts to 7- or 8-figure annual spend while maintaining efficient ROAS, MER, and CAC.
- Deep expertise in Meta Ads (Facebook & Instagram).
- Advanced knowledge of campaign structure, audience segmentation, and creative testing frameworks.
- Strong analytical ability and experience using third-party tracking and reporting tools.
- Proven experience managing and optimizing across Google Ads, TikTok, Pinterest, X, Native, CTV, and Linear TV.
- Strong understanding of creative strategy, ad psychology, and performance-driven creative iteration.
- Experience optimizing both e-commerce and lead generation funnels.
- Excellent communication and cross-functional collaboration skills.
- Self-starter mindset with a strong bias toward testing, iteration, and continuous improvement.
Technical Stack
- Google Ads, TikTok, Pinterest, X (Twitter), Native (Taboola/Outbrain), CTV, Linear TV, Meta Ads (Facebook & Instagram)
- Third-party tracking systems and reporting tools
Team & Environment
Work closely with leadership, creative, and development teams.
Benefits & Compensation
- Flexible working hours
- Work wherever you choose
- Unlimited Paid Time off
- Paid non-working holidays per country of residence
- Fun and casual work environment
Work Mode
This is a global role open to candidates based in Canada.
Homera Health is an equal opportunity employer. We are committed to providing fair and equitable employment opportunities to all qualified individuals, regardless of race, color, religion, sex, gender identity or expression, sexual orientation, pregnancy, age, national origin, disability (physical or mental), military or veteran status, genetic information, or any other legally protected status.
