Responsibilities
- Define and own the strategic roadmap for Salesforce, Salesloft, and the broader sales tech ecosystem.
- Establish scalable architecture standards, governance models, and integration frameworks.
- Partner with Sales Leadership and Sales Ops to translate business priorities into system capabilities and workflow design.
- Rationalize legacy tools and technical debt to simplify the seller experience.
- Serve as the executive owner of Salesforce strategy, configuration, data model integrity, and user experience in conjunction with the Engineering department.
- Lead enhancements across pipeline management, forecasting, account hierarchy, territory alignment, and reporting.
- Drive automation of manual workflows and process improvements.
- Ensure data governance standards and scalable object architecture that supports evolving business models.
- Own the strategy, implementation, and optimization of Salesloft.
- Design structured cadence frameworks aligned to funnel strategy and segmentation.
- Improve seller adoption through workflow integration with Salesforce and enablement best practices.
- Leverage Salesloft analytics to continuously refine outreach effectiveness and pipeline generation.
- Identify and implement automation opportunities that eliminate low-value administrative work for sellers.
- Partner with Data & Analytics to embed AI-driven insights into daily sales workflows (e.g., next-best-action, prioritization, lead scoring).
- Evaluate and pilot emerging AI tools that improve seller productivity, forecasting accuracy, and engagement quality.
- Ensure AI initiatives are practical, measurable, and integrated into core operating processes.
- Collaborate with Analytics to define the core sales data model and system-driven metrics.
- Enable real-time visibility into pipeline health, activity effectiveness, and productivity drivers.
- Ensure tools reinforce desired sales behaviors and align with incentive design and performance frameworks.
- Lead change management for new tools, automations, and system enhancements.
- Drive high adoption through structured communication, training, and feedback loops.
- Establish clear SLAs, intake processes, and prioritization frameworks for system requests.
- Build and develop a high-performing Sales Tooling team, including Salesforce administrators, system analysts, and automation specialists.
- Act as a trusted partner to Sales Leadership, Marketing, Engineering, Finance, and Data teams.
- Balance speed and innovation with governance, compliance, and long-term scalability.
Requirements
- 8–12+ years of experience in Sales Operations, Revenue Operations, Sales Technology, Engineering, or related roles in mid-to-large enterprise environments.
- 5+ years of deep, hands-on Salesforce experience, including architecture, automation (Flows), integrations, and data governance.
- Strong expertise in Salesloft (or comparable sales engagement platform) with demonstrated success driving adoption and measurable productivity gains.
- Proven experience designing and implementing automation strategies that improve sales efficiency.
- Experience leading and developing technical or systems-focused teams.
- Strong stakeholder management skills in matrixed, cross-functional environments.
- Highly analytical, systems-oriented thinker with the ability to connect tooling decisions to commercial outcomes.
Nice to Have
- Salesforce Admin and/or Advanced Admin certification
- Exposure to AI-enabled sales tools, predictive modeling, or workflow intelligence solutions.
Benefits
- Medical
- dental
- vision
- EAP
- 401(k) match
- ESPP
- life and disability insurance
- FSAs
- flexible PTO
Work Arrangement
Hybrid
Team
Structure: high-performing team of Salesforce Administrators and Business Program Managers
Additional Information
- Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at Groupon Careers
