BetterHelp is looking for a Sr. Manager of Loyalty & Subscriber Experience to own the strategy, design, launch, and optimization of a holistic loyalty program. You’ll lead this centralized initiative across Grüns and its family of brands, ensuring it drives incremental value and integrates seamlessly with subscriptions and retention marketing.
What You'll Do
- Own loyalty strategy across Grüns and our family of brands with a holistic, centralized approach.
- Design and launch a loyalty program that improves repeat rate, cross-sell, and LTV without cannibalizing email or SMS.
- Define how loyalty and subscription work together as a unified customer value proposition.
- Build and maintain a loyalty testing roadmap covering earn rules, rewards, tiers, perks, and exclusives.
- Analyze loyalty member behavior and share insights with Retention, Brand, and CX teams.
- Own loyalty-specific promotions and member experiences.
- Establish clear rules and documentation for how loyalty is used across channels.
- Serve as the internal expert on loyalty strategy and performance.
What We're Looking For
- 5-8+ years of experience in retention, lifecycle, CRM, or loyalty roles.
- Has launched or owned a loyalty program in DTC, CPG, or subscription businesses.
- Has built differentiated loyalty, membership, or subscriber benefits that go beyond standard points and discounts.
- Comfortable working cross-functionally with Product, CX, Brand, and Ecomm.
- Familiar with loyalty platforms such as LoyaltyLion, Yotpo, or Smile.io.
- Brings a strong analytical mindset around repeat rate, cohorts, LTV, and incrementality.
- Values testing, documentation, and scalable processes.
Team & Environment
This role reports into the Director of Retention and Lifecycle. We value proactive leaders, a love for new challenges and learning, and a community that cares deeply about each other professionally and personally.
Benefits & Compensation
- Salary: $130,000-$150,000 plus competitive equity packages.
- Comprehensive benefits designed to support well-being, growth, and balance.
- Generous PTO.
- Free Grüns subscriptions.
- Other health and well-being perks.
Work Mode
This is a remote position.
