About the Role
This position leads the development and execution of lifecycle marketing initiatives aimed at enhancing customer engagement and long-term retention through data-informed strategies and cross-functional collaboration.
Responsibilities
- Lead end-to-end lifecycle marketing programs from strategy through execution
- Design and implement retention-focused campaigns across multiple channels
- Analyze customer behavior to identify key engagement and churn patterns
- Collaborate with data analytics to measure program effectiveness
- Develop segmentation models to personalize customer journeys
- Optimize email, SMS, and push notification strategies
- Partner with product teams to align on onboarding and re-engagement flows
- Manage A/B testing frameworks to guide decision-making
- Translate customer insights into actionable marketing plans
- Drive continuous improvement in customer lifetime value metrics
- Oversee calendar planning for lifecycle communications
- Ensure brand consistency across all touchpoints
- Work closely with customer service to identify retention risks
- Monitor industry trends in retention marketing
- Lead reporting for executive stakeholders
- Mentor and develop team members
- Coordinate with regional teams for localized campaigns
- Maintain compliance with data privacy regulations
- Utilize CRM platforms to manage customer journeys
- Evaluate third-party tools for potential integration
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model with flexibility based on team needs
Team
Part of a growth-focused marketing team driving customer-centric initiatives
About the Team
- This role operates within a dynamic marketing division dedicated to customer longevity and engagement.
- The team leverages data and behavioral insights to shape long-term relationships.
Growth Opportunities
- The position offers leadership exposure across marketing and product functions.
- There is a clear path for strategic influence and professional development.
Available for qualified candidates requiring sponsorship
