Replicant is hiring a Sr Director, Product Marketing, a full-stack product marketing leader who will drive strategic direction and partner with leaders across the company to inform product development, go-to-market strategy, and category design. This hands-on player-coach will directly own positioning, messaging, and broader go-to-market strategy, reporting to the Chief Marketing Officer.
What You'll Do
- Coach, mentor, and inspire a high-performing team of product marketing professionals.
- Lead overall positioning and messaging development, including category definition, overall value proposition, product messaging, and technical messaging.
- Lead market-defining product launches that differentiate Replicant’s offering vs. competitors.
- Determine which market segments, industries, use cases and personas Replicant should prioritize.
- Drive end-to-end execution of GTM in focus segments including messaging, positioning, launch planning, and sales enablement.
- Determine how to best commercialize offerings to reduce sales cycle friction, increase customer value, and accelerate growth.
- Support sales on top accounts and high-impact deals with custom decks, demos, and messaging.
- Enable SDRs, sales reps, and engagement managers with high-impact messaging, content, collateral, and training.
- Increase win rate vs. competitors by managing a competitive enablement program and maintaining up-to-date positioning.
- Build deep working relationships with customers and prospects to develop a rich understanding of market needs.
What We're Looking For
- Exceptional leadership and team management skills, with a track record of building and developing high-performing teams.
- Passion for the mission, for marketing as a craft, for developing your team, and for personal growth.
- An AI-first mindset, operating at the cutting edge of go-to-market tech and using AI to improve team output.
- Deep empathy for customers, with proven ability to adapt communication to best reach and engage your audience.
- Experience working within a sales-led GTM motion.
- Excellent verbal and written communication skills.
- Data-driven mindset, with the ability to analyze and interpret performance metrics to make informed decisions.
- Ability to thrive in a scrappy, ambiguous, dynamic, low-ego environment.
Benefits & Compensation
- Highly competitive salaries and equity.
- For US Employees, a 401(k) plan.
- Top of the line healthcare (medical, vision, and dental).
- Health and Wellness Perk.
- Equipment Stipend.
- Flexible vacation policy.
- Amazing team trips & offsites.
- Eligible for a 5-week sabbatical after 4.5 years.
Work Mode
This role is remote with a working environment that respects time zone differences.
Replicant is proud to be an equal opportunity employer, committed to fostering an inclusive, diverse and equitable workplace. They do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status.
