229 West 43rd Street, New York, NEW YORK Hybrid Employment $160,000 - $180,000

Versant is hiring a Sr. Director, Consumer Insights - Enterprise & Growth

About the Role

The role involves leading consumer insights strategy to support enterprise growth, guiding research design, and translating findings into actionable business recommendations across key markets.

Responsibilities

  • Lead the development and execution of consumer insights strategies aligned with enterprise growth goals
  • Manage end-to-end research initiatives including qualitative and quantitative methodologies
  • Translate consumer data into clear, strategic recommendations for executive stakeholders
  • Collaborate with marketing, product, and strategy teams to identify key insight needs
  • Oversee the creation of consumer segmentation models and behavioral analysis frameworks
  • Drive adoption of insights across business units through compelling storytelling
  • Identify emerging consumer trends and assess implications for product and market expansion
  • Develop measurement frameworks to evaluate the impact of insights on business outcomes
  • Ensure research rigor and methodological integrity across all insight initiatives
  • Mentor and develop team members to enhance capability and career growth
  • Establish partnerships with external research vendors and data providers
  • Maintain a centralized insights repository for enterprise-wide access
  • Present findings directly to senior leadership and board-level committees
  • Guide global research efforts with regional adaptation strategies
  • Integrate behavioral science principles into consumer understanding frameworks

Nice to Have

  • Advanced degree in a relevant discipline such as behavioral science or data analytics
  • Experience in high-growth or venture-backed organizations
  • Background in technology, healthcare, or consumer services industries
  • Direct experience with enterprise-wide transformation initiatives
  • Fluency in additional languages relevant to key markets

Compensation

Competitive salary and equity package

Work Arrangement

Hybrid work model with flexibility based on role needs

Leadership Expectations

  • Provide strategic direction for insights function across global markets
  • Foster a culture of curiosity, rigor, and business impact within the team
  • Serve as primary liaison between insights and C-suite stakeholders

Impact Metrics

  • Number of strategic decisions informed by insights annually
  • Growth in cross-functional adoption of insight platforms
  • Improvement in time-to-insight across research cycles

Available for qualified candidates

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About company
Versant
VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most.As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service.VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world. Job Description: BRS Golf, is the leading provider of online tee time booking systems to golf clubs throughout UK, Ireland and the US, with GolfNow being the world’s largest online golf reservation platform. Our technology, services and distribution help Golf Course operations increase their rounds and revenue, expand their markets and manage their businesses. Just ask the owners and operators at more than 9,000 courses in North America, the U.K. and Europe.These are exciting times for the game of golf and those who love and live it. With GolfNow we are driving forward and reshaping an entire industry- disrupting the status quo, building innovative new web based and mobile products, and assisting Golf Course operators to build profitable, sustainable businesses.Although we “keep a start-up spirit” and have an internal feel of a small agile company, we can leverage all the benefits and resources of an international corporate community.Key Responsibilities New business acquisition sits at the core of this role. This is a front-line, hunter sales position for someone who thrives on persuasion, momentum, and outperforming targets. You will be responsible for identifying, engaging, and converting new customers, building a high-quality pipeline, and consistently delivering club acquisitions across your region.Success in this role requires targeted prospecting, commercial judgment, data-led decision making, and the tenacity to move opportunities from first conversation to close.* Drive new business acquisition and take ownership of executing your regional sales strategy to consistently secure new club partnerships and support long-term growth. * Develop a deep understanding of our products, sales process, commercial models and target market. * Use a consultative sales approach to uncover customer insights and understand pain points, leveraging these to create compelling pitches that persuade and secure new club partnerships. * Develop advanced product and competitor knowledge, using this to position BRS and GolfNow as the market-leading choice through a precise, end-to-end sales process. * Build a strong industry network, engaging decision-makers through outbound activity, referrals, events, and existing relationships. * Leverage data, CRM insights, and sales resources to prioritize opportunities, forecast accurately, and optimize deal strategy. * Drive sales performance by meeting and exceeding individual targets, demonstrating accountability, resilience, and a strong work ethic. * Maintain rigorous pipeline management, ensuring accurate daily Salesforce updates, territory planning, forecasting, and reporting. * Become a trusted expert in the market and follow through on all customer commitments, ensuring a smooth internal handover and a strong foundation for retention. * When required, act as a brand ambassador, representing the business at exhibitions, conferences, and industry events to accelerate pipeline and brand presence. * Collaborate with international colleagues to support a high-performance sales culture, consistently demonstrating core values and positive, professional behaviors. Qualifications: Minimum RequirementsThe role will be based in mainland UK and suited to candidates residing anywhere within territory. It is essential that candidates have:* 5+ years’ professional sales experience, ideally within a SaaS environment * Proven ability to execute a structured, end-to-end sales process with excellent communication and presentation skills * Results-driven mindset with a strong track record of achieving and exceeding targets and KPIs * Experience using Salesforce or a similar CRM platform * Skilled in analysing, collating, and presenting data to support proposals for prospective clients * Strong technical aptitude with confidence using web-based and cloud-based applications * Self-motivated, adaptable, and a positive contributor to team culture * Full UK driving license and access to a vehicle Additional Desirable Skills & Experience* Education to degree level in a relevant discipline (e.g. Business/ Marketing/ IT). * Knowledge of the golf industry * Established network of industry customers Additional Information: As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to candidateaccessibility@versantmedia.com.VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.
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Job Details
Department Enterprise & Growth
Category other
Posted 2 days ago