Rula is hiring a Sr. Content & Social Marketing Manager (Remote)

Rula is hiring a Sr. Content & Social Marketing Manager to spearhead and evolve our content ecosystem across organic social and owned content surfaces at a pivotal moment of brand growth. In this remote role, you will own both strategy and content creation, ensuring our content remains culturally relevant, clinically grounded, and performance-driven.

What You'll Do

• Lead and mentor a growing content team.
• Partner closely with marketing peers across Growth, Lifecycle, Creative Studio, and PR.
• Build the operating model to scale high-quality content efficiently and responsibly.
• Translate audience and cultural insights into storytelling that resonates emotionally while delivering measurable business impact.
• Help connect brand, culture, and performance across the organization as a member of the Brand leadership team.
• Navigate complexity, move quickly for cultural moments, and make thoughtful tradeoffs in a regulated healthcare environment.

What We're Looking For

• 8+ years of relevant marketing experience.
• At least 3+ years focused in content marketing specifically.
• Hands-on experience managing individuals overseeing organic social and other owned content channels.
• Experience leading cutting-edge content strategy that delivers on audience needs, cultural trends, brand values and business goals.
• Direct involvement producing and directing multi-format content, with strength in video, long-form writing, and storytelling.
• Deep understanding of SEO, search evolution and AI-driven discovery.
• Expertise in tools for social media management, social listening and creative asset management (e.g. Meta Business Suite, Hootsuite, Sprout, Meltwater, Canva, YouTube Studio, CapCut).
• Proven track record of operating with speed within ambiguity, pivoting quickly for cultural moments and making sound decisions without perfect information.
• Strong data literacy and analytical mindset, with familiarity using metrics to evaluate performance and optimize strategies.

Nice to Have

• 2+ years experience at a high-growth start-up and/or healthcare brand.
• Deep expertise managing a complex system of freelance contributors of content creators, writers and editors, and agency partners.
• Prior experience in B2B Content Marketing.
• Previous experience working in a HIPAA compliant or highly regulated environment.

Technical Stack

• Meta Business Suite
• Hootsuite
• Sprout
• Meltwater
• Canva
• YouTube Studio
• CapCut

Team & Environment

You will lead a growing content team and operate as a member of the Brand leadership team, partnering closely with Growth, Lifecycle, Creative Studio, and PR teams.

Benefits & Compensation

• 100% remote work environment with working hours to support work-life balance.
• Full transparency of pay ranges.
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA.
• 401(k) plan access.
• Generous time-off policies including 2 company-wide shutdown weeks each year.
• Paid parental leave for all parents.
• Employee Assistance Program (EAP).
• New hire home office stipend.
• Quarterly department stipend for team-building or in-person gatherings.
• Wellness events and lunch & learns.
• Community and employee resource groups.

Work Mode

This is a fully remote position open to candidates located in the United States.

Rula is an equal opportunity employer dedicated to diversity, equity, and inclusion as fundamental to our mission of making mental healthcare work for everyone.