At The Nielsen Company, we are passionate about powering a better media future. We are seeking a Sr. Account Executive / Sales Director - Local TV to act as the primary commercial lead and strategic partner for a portfolio of key Local TV ownership groups, stations, cable operators, and newspapers. You will be responsible for the ideation, execution, and go-to-market strategies for Nielsen’s product suite, ensuring we remain the indispensable currency for our Local Media clients.
What You'll Do
- Achieve aggressive renewal and new business targets by constructing revenue solutions, licensing new datasets, and delivering high-impact product pitches.
- Lead the lifecycle of Master Service Agreements (MSAs), possessing intimate knowledge of contract terms to facilitate pricing strategies and secure multi-year renewals.
- Cultivate trusted advisor relationships with Corporate C-Suite leaders through weekly consultation, identifying business needs and aligning Nielsen solutions to their growth objectives.
- Orchestrate a team of Nielsen Account Managers and subject matter experts to socialize methodological changes, measurement updates, and insights.
- Identify and cultivate relationships with Digital leaders at Corporate and station levels to drive adoption of Nielsen’s Digital Solutions.
- Collaborate with Customer Success Account Managers to dimension changes in audience behavior and address clients' ratings inquiries.
- Serve as the bridge between clients and the broader Nielsen organization, including Data Science, Commercial Ops, Media Analytics, Product Leadership, and Engineering.
- Maintain rigorous pipeline hygiene within Salesforce, tracking opportunities and revenue by client and product.
- Create consistent reporting systems to highlight activity and successes for Local Media leadership.
- Articulate the unique benefits of Nielsen products across all client departments: sales, research, programming, news, promotions, and management.
What We're Looking For
- 10+ years of experience in Local Media (TV Station, Rep Firm, Cable, or Nielsen) with a proven track record of revenue success.
- Deep working knowledge of digital advertising, including the ability to monetize Linear TV, Streaming, OTT, Addressable, and Advanced Advertising platforms.
- Demonstrated proficiency in utilizing and presenting Nielsen data, products, and methodologies.
- Exceptional writing, analytical, and presentation skills, with the ability to author compelling proposals for C-Suite Executive customers.
- Expert-level proficiency in Salesforce, Google Suite, and MS Office.
- A 4-year college degree is required.
Nice to Have
- Experience with Sales Enablement tools like SalesLoft and LinkedIn Sales Navigator.
Technical Stack
- Salesforce
- Google Suite
- MS Office
- SalesLoft
- LinkedIn Sales Navigator
Team & Environment
This is a matrixed leadership role where you will orchestrate a team of Nielsen Account Managers and subject matter experts.
Benefits & Compensation
- Compensation range: $127,100 - $212,000.
- Health & wellness plans.
- 401(k) retirement plan with Nielsen match.
- Generous paid time off policy.
- Company-provided car for those who qualify.
- Discretionary incentive/bonus for eligible employees.
Work Mode
This is a hybrid role, with work taking place in client corporate offices, local stations, and at industry conferences.
Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.
