Pearl Talent is hiring a Social Media/Marketing Strategist for a US-based events and hospitality company. Your mission is to drive the online presence for the partner's venues in Brooklyn and Chicago by creating engaging social content and managing targeted advertising campaigns.
What You'll Do
- Develop and execute monthly content calendars tailored to each venue’s unique personality.
- Collaborate remotely with venue managers to coordinate on-site photo and short-form video capture.
- Create content aligned with trending formats, memes, pop culture, and community interests.
- Manage daily community engagement, responding to comments, DMs, and sharing user-generated content.
- Maintain brand tone and consistency across all social channels.
- Plan, launch, and optimize Google Ads campaigns for events, leagues, and brand awareness.
- Manage boosted posts and paid campaigns on Instagram and TikTok.
- Track and report on key performance indicators including reach, engagement, conversions, and ROI.
- Deliver clear monthly performance reports with actionable insights and recommendations.
- Propose and test new content series or campaign ideas each quarter.
- Stay on top of social media trends to keep the brand’s content fresh and relevant.
- Collaborate cross-functionally with internal marketing and event teams to align messaging.
What We're Looking For
- Proven experience managing Instagram, TikTok, and Google Ads for hospitality, entertainment, or lifestyle brands.
- Strong understanding of current social media trends, meme culture, and visual storytelling.
- Hands-on experience with social media scheduling tools.
- Analytical mindset with the ability to turn data into strategy.
- Excellent communication skills and ability to collaborate with remote and in-person teams.
- Strong time-management skills; able to juggle multiple priorities and locations independently.
Nice to Have
- Content creation skills (e.g., video editing, basic design using Canva or Adobe Suite).
- Experience coordinating or working directly with event-based marketing.
- Familiarity with TikTok’s creator tools and Instagram Reels best practices.
- Background in hospitality, nightlife, or entertainment environments.
- Passion for fun, community-focused spaces.
Technical Stack
- TikTok
- Google Ads
- Canva
- Adobe Suite
Team & Environment
You will collaborate cross-functionally with internal marketing and event teams.
Benefits & Compensation
- Remote Work: Fully remote—work from anywhere
- Generous PTO: Ample paid time off to rest and recharge
- Direct Mentorship: Grow through guidance from international industry experts
- Learning & Development: Ongoing access to resources for professional growth
- Global Networking: Work and connect with professionals around the world
- Work-Life Balance: Flexible hours that support a healthy work-life balance
- Competitive Salary: Based on experience and skills
Work Mode
This is a fully remote position.
Pearl Talent is an equal opportunity employer.
