Digital is hiring a Social Media Strategist (Freelance, Remote)

A leading global fintech company is seeking a Social Media Strategist (Freelance, Remote) to support brand and content initiatives across APAC markets. This is a freelance opportunity suited for candidates with strong experience in social strategy, audience growth, campaign planning, and platform management within fast-paced digital or technology-driven environments. The ideal candidate understands how to build engaging social narratives, localise content for regional audiences, and drive measurable engagement across multiple channels. Responsibilities - Develop and execute social media strategies across APAC markets. - Plan and manage content calendars aligned with brand, campaign, and product priorities. - Create platform-specific social strategies for channels such as LinkedIn, Instagram, X, TikTok, Facebook, and YouTube. - Work closely with internal stakeholders including brand, content, creative, and marketing teams. - Support campaign launches, partnerships, product announcements, and brand storytelling initiatives. - Analyse social performance metrics and provide actionable insights and optimisation recommendations. - Monitor social trends, platform updates, and competitor activity across fintech and technology sectors. - Support community engagement and audience growth initiatives where required. - Coordinate with designers, creators, agencies, or freelancers to deliver social assets and campaigns. Requirements - Proven experience in social media strategy, digital marketing, or content strategy roles. - Strong understanding of social media platforms, audience engagement, and content performance metrics. - Experience managing regional or APAC-focused campaigns preferred. - Background in fintech, technology, consumer tech, finance, or high-growth startups is highly preferred. - Ability to balance brand storytelling with performance-driven social execution. - Strong copywriting, communication, and stakeholder management skills. - Experience using social analytics, scheduling, and reporting tools. - Comfortable working in a fast-paced, collaborative, and remote environment.