NBCUniversal is hiring a Social Media Marketing Strategy Manager to drive audience engagement for our diverse programming slate. You will develop comprehensive social media strategies for scripted series, unscripted formats, and live or special event programming, translating priorities into effective, platform-specific campaigns.
What You'll Do
- Develop and execute comprehensive social media marketing strategies for scripted series, unscripted formats, and live/special event programming.
- Translate programming priorities into platform-specific strategies for Instagram, TikTok, YouTube, X, Facebook, Threads, and emerging platforms.
- Identify audience segments and cultural insights to inform content positioning and messaging.
- Create go-to-market social plans for premieres, finales, tentpole moments, and franchise launches.
- Collaborate with creative, production, and marketing teams to ideate social-first, culturally relevant concepts.
- Provide strategic briefs for social creative assets, ensuring alignment with platform best practices and performance goals.
- Optimize content formats for each platform, including short-form video, vertical storytelling, live engagement, and community interaction.
- Partner with cross-functional teams (marketing, publicity, paid media, research, digital partnerships) to ensure integrated campaign execution.
- Monitor performance metrics and optimize strategies based on data and audience insights.
- Identify real-time engagement opportunities and social trends that align with brand voice and programming.
- Support influencer and creator collaborations in partnership with talent and publicity teams.
- Translate performance results into actionable recommendations to optimize content and overall social strategy.
What We're Looking For
- 3–5+ years of experience in social media strategy, digital marketing, or entertainment marketing.
- Fully bilingual (English/Spanish), with strong written and verbal communication skills in both languages.
- Deep understanding of U.S. Hispanic audiences and cultural nuances.
- Experience developing social strategies for scripted and/or unscripted television content.
- Strong knowledge of social platform ecosystems, trends, and performance metrics.
- Experience working in fast-paced, matrixed media environments.
Nice to Have
- Experience supporting live or tentpole programming.
- Familiarity with social listening tools and analytics platforms.
- Passion for entertainment, pop culture, and emerging digital trends.
Work Mode
This role operates on a hybrid work model.
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
