Remote - US Remote (Country) Employment $79,840 - 99,800

Twilio is hiring a Social Media Manager

About the Role

This role is responsible for managing and evolving the organization's social media presence to support brand growth, audience engagement, and thought leadership in a rapidly changing digital landscape.

Responsibilities

  • Develop and execute a comprehensive social media strategy aligned with brand goals
  • Create and curate engaging content for multiple platforms including LinkedIn, Twitter, Instagram, and YouTube
  • Monitor social media trends and adapt messaging to maintain relevance
  • Collaborate with marketing and creative teams to produce multimedia content
  • Manage community interactions and foster positive brand conversations
  • Respond to real-time events with timely and appropriate content
  • Track and report on key performance metrics to guide strategy
  • Identify opportunities for thought leadership campaigns
  • Support product launches with targeted social initiatives
  • Work with influencers and brand advocates to extend reach
  • Ensure brand consistency across all digital touchpoints
  • Manage social media publishing calendars and workflows
  • Lead social listening efforts to understand audience sentiment
  • Support crisis communication plans when needed
  • Stay current with platform algorithm changes and new features
  • Optimize content formats based on performance data
  • Coordinate with regional teams for localized campaigns
  • Maintain social media brand voice and tone guidelines
  • Train internal teams on social best practices
  • Manage paid social media campaigns and budgets
  • Evaluate third-party tools for content scheduling and analytics
  • Support executive visibility on social platforms
  • Contribute to annual marketing planning processes
  • Ensure compliance with legal and regulatory standards
  • Drive continuous improvement through A/B testing

Compensation

Competitive salary and benefits package

Work Arrangement

Hybrid work model

Team

Part of the global marketing team focused on brand engagement

Why This Role Matters

Social media is a critical channel for shaping public perception and driving engagement with key stakeholders. This role directly influences how the brand is experienced in real time by customers, partners, and developers worldwide.

What We Value

We prioritize authenticity, responsiveness, and strategic thinking. Candidates who demonstrate initiative, cultural awareness, and a data-informed approach to storytelling will thrive in this position.

Growth Opportunities

This role offers exposure to executive leadership, cross-functional initiatives, and emerging digital trends. High performers may advance into broader marketing leadership or specialized digital strategy roles.

Available for qualified candidates

About company
Twilio
Shapes the future of communications, delivering innovative solutions to hundreds of thousands of businesses and empowering millions of developers worldwide to craft personalized customer experiences.
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Job Details
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Posted 2 days ago