Paired is looking for a Social Media Manager to own content creation, community, and brand growth for our ecommerce agency. You will be the primary creator, planning calendars, filming and posting content, managing community and collaborations, and driving brand growth. You will also own creator relationships and content partnerships.
What You'll Do
- Build and maintain monthly posting calendars across IG, TikTok, Pinterest, and YouTube Shorts.
- Keep calendars 2+ weeks ahead, aligned with launches, campaigns, and brand narratives.
- Create and maintain a Pinterest moodboard as a shared inspiration hub for other creators.
- Film, edit, and post original content at high velocity (e.g., ~5x/week IG, ~10x/week TikTok).
- Be comfortable appearing on camera when needed.
- Handle inbound UGC/affiliate/influencer collab requests, routing them into paid/organic programs.
- Manage creator relationships, content collaborations, and paid partnerships across all brands.
- Source and vet creators aligned with brand voice and goals.
- Negotiate deliverables and fees, and oversee campaign execution from outreach through content delivery.
- Collaborate with internal teams to track performance, usage rights, and future opportunities.
- Follow top TikTok/Instagram strategists and official platform accounts to anticipate changes.
- Use tools like New Engen reports and Gumloop to stay ahead.
- Quickly adapt trending sounds, memes, and formats into on-brand executions.
- Conduct daily engagement: comments, DMs, collabs, and social listening.
- Nurture inbound community and affiliate/creator questions.
- Build authentic community presence and social proof content.
- Track growth, engagement, conversions, and share-of-voice.
- Share weekly/monthly reports with optimization ideas.
- Sync with Creative Dose (ads) and Boardgame Studio (organic) for cross-channel synergy.
What We're Looking For
- 1–3 years of social media management — either for a D2C brand or for a personal account grown as a creator.
- Strong portfolio of short-form content you’ve shot and edited yourself.
- Excellent copywriting and storytelling skills, social-native first.
- Strong understanding of TikTok/IG algorithms and growth mechanics.
- Organized, proactive, and highly collaborative.
- AI-first mindset: fluent with tools like Claude (with MCPs), MidJourney, Runway, Higgsfield, and Gumloop.
- Comfortable being on-camera as needed.
- Must be willing to work in US business hours.
Technical Stack
- New Engen reports
- Gumloop
- Claude (with MCPs)
- MidJourney
- Runway
- Higgsfield
Team & Environment
You will work closely with marketing and creative teams, syncing regularly with Creative Dose (ads) and Boardgame Studio (organic).
Benefits & Compensation
- Competitive salary
- Work From Home
- Flexible Hours
Work Mode
This is a remote position for candidates based in the US.
Paired's mission is to provide great jobs to talented people, no matter where they are located.
