Activate Talent is hiring a Social Media Manager (Content, Growth & Brand) - 59186368834

Job Title: Social Media Manager (Content, Growth & Brand) Job Type: Full-time / Remote Work Hours: PST Job Overview: We’re helping our client find a Social Media Manager (Content, Growth & Brand) for a fast-growing, founder-led luxury DTC knitwear brand. The company is known for elevated, machine-washable cashmere and modern lifestyle essentials designed for comfort, travel, and everyday luxury. In this role, you will own the brand’s social media presence end-to-end across Instagram, TikTok, and emerging platforms. You will be responsible for both content creation and performance-driven growth, ensuring social media directly contributes to engagement, conversions, and revenue. You will sit at the intersection of content, culture, and performance marketing, balancing premium brand storytelling with data-driven creative testing to scale a high-growth eCommerce brand. Responsibilities: • Own and execute social media strategy across Instagram, TikTok, and emerging platforms • Develop and manage a content calendar aligned with product drops, campaigns, and key revenue moments • Create, produce, and publish short-form video and static content aligned with platform best practices • Develop content pillars including UGC, brand storytelling, product education, styling, and founder-led content • Monitor trends and translate them into high-performing content and hooks • Collaborate with paid media and growth teams to align organic content with performance goals (CAC, conversions) • Identify, manage, and grow relationships with influencers and content creators • Engage with the community through comments, DMs, and consistent brand voice management • Analyse content performance and iterate based on insights to improve engagement and conversion • Maintain a consistent, premium, and elevated brand aesthetic across all channels Must-Have: • 4–7+ years of experience in social media, content creation, or digital marketing (DTC, fashion, or lifestyle preferred) • Strong understanding of Instagram and TikTok growth and content mechanics • Proven ability to create content that drives engagement and conversion • Experience working alongside paid media or performance marketing teams • Hands-on experience with video editing tools (CapCut, Adobe Premiere, or similar) • Strong aesthetic judgment with an eye for premium, elevated brand content • Data-driven mindset with strong testing and iteration ability • Highly organised and comfortable working in a fast-paced environment Nice-to-Have: • Experience in fashion, lifestyle, or premium consumer brands • Background in influencer marketing or creator management • Experience in early-stage or fast-growth digital brands • Exposure to performance creative strategy for paid social campaigns • Experience building or scaling social media systems and workflows