Full Focus is hiring a Social Media Manager to own the strategy and execution that builds our audience and converts followers into customers. You will be responsible for driving real growth through new followers, meaningful engagement, and email subscriber generation, while ensuring all content is on-brand.
What You'll Do
- Develop and execute a content strategy that drives follower growth, engagement, and email subscriber generation across platforms.
- Stay current on best practices for short-form video, algorithm shifts, and emerging platform features and adapt quickly.
- Use ManyChat strategically to drive engagement, grow our email list, and support product sales.
- Test and iterate on content formats based on performance data, covering both our e-commerce brand and talent profiles.
- Produce polished, on-brand assets, Reels, and social content using tools like Adobe Creative Suite, Canva Pro, and CapCut.
- Apply a trained eye to every post for grid cohesion, color consistency, typography, and motion.
- Write captions that are on-voice, engaging, and consistent across every platform.
- Source and incorporate UGC cohesively, and collaborate with the Paid Media Buyer to align organic and paid creative.
- Own the content calendar and execute it daily across all active platforms with precision.
- Work directly with talent to capture and post Story content, ensuring best practices are followed.
- Monitor comments, DMs, and mentions, partnering with Customer Support to handle incoming needs promptly.
What We're Looking For
- High School degree.
- 5+ years of experience creating strategies specifically for eCommerce and/or personality-driven brands.
- Successfully grown a social media profile to 100k followers.
- Outstanding written communication skills.
- Demonstrated ability to combine strategic thinking with effective tactical execution.
- Connect deeply with Full Focus core values.
- Willingness/drive to learn the full scope of Full Focus content to effectively portray the Double Win lifestyle and educate the audience on our frameworks.
- Reside in Nashville, Tennessee, or within a reasonable driving distance for regular in-person meetings weekly.
- Work synchronously from 9-3 pm CT, Monday through Friday, and whatever additional hours are necessary to achieve outcomes.
Technical Stack
- Creative Tools: Adobe Creative Suite, Canva Pro, CapCut, Adobe Premiere or similar.
- Scheduling Tools: Later, Planoly, or similar scheduling tools.
- Automation & Analytics: ManyChat, Native platform insights and third-party analytics tools.
- AI Tools: AI tools for content ideation, caption drafting, and workflow efficiency.
Team & Environment
You will report to the Creative Director.
Benefits & Compensation
- Premium health care (100% of your premium and 50% of dependents’ covered).
- Generous PTO.
- Tiered bonus incentive plan.
- Paid maternity and paternity leave.
- Primarily remote work environment with in-person meetings as needed.
- Flexibility for personal matters (e.g., pick up children from school, appointments) with supervisor communication.
Work Mode
This is a hybrid role. You must reside in or near Nashville, Tennessee, for weekly in-person meetings, with a synchronous work schedule from 9-3 pm CT, Monday through Friday.
Full Focus is an equal opportunity employer.
