Nacar is looking for a Social Media Manager to own and grow our social presence across Instagram, TikTok, YouTube, and Facebook. This role is strategic and execution-driven, focused on building a thoughtful content calendar, creating compelling captions, and driving reach, engagement, and conversions.
What You'll Do
- Own the social media content calendar across platforms.
- Plan, schedule, and post daily content.
- Develop platform-specific strategies for Instagram, TikTok, YouTube (short & long-form), and Facebook.
- Translate brand goals into clear content pillars (education, community, conversion, storytelling, trends).
- Identify and test trends, formats, hooks, and growth opportunities.
- Think seasonally, culturally, and strategically about what to post and when.
- Write engaging, on-brand captions that drive saves, shares, clicks, and conversions.
- Create original social content using existing brand assets and original ideas.
- Collaborate on Reels, TikToks, carousels, stories, and YouTube content.
- Help ideate and execute UGC-style, founder-led, and community-driven content.
- Understand and apply social media growth best practices across platforms.
- Use data and insights to refine content strategy monthly.
- Track performance and surface patterns: what’s working, what’s not, and why.
- Optimize posting cadence, hooks, CTAs, captions, and formats.
- Help manage and optimize tools like ManyChat for DM automation and conversion flows.
- Maintain a consistent, warm, intelligent brand voice.
- Support community engagement through comments, DMs, and stories.
- Collaborate with team members on launches, campaigns, and promotions.
What We're Looking For
- 2+ years experience managing social media for a brand, creator, or company.
- Deep understanding of Instagram, TikTok, YouTube, and Facebook.
- Strong writing skills — captions matter here.
- Experience with social growth tools and workflows (including ManyChat).
- Comfortable working with both strategy and daily execution.
- Ability to take initiative, test ideas, and move quickly.
- Organized, reliable, and proactive.
Nice to Have
- Experience and interest in wellness, health, lifestyle, or DTC brands.
- Experience repurposing long-form content into short-form.
- Familiarity with analytics dashboards and reporting.
- Basic video editing or comfort directing content creation.
- Understanding of paid vs organic social (even if you don’t manage ads).
Technical Stack
- ManyChat
Team & Environment
You will work closely with the founders and brand team.
Work Mode
This is a remote position.
