Responsibilities
- Develop and execute a comprehensive short-form content strategy across all major social platforms.
- Lead the ideation, scripting, and editing of high-performing short-form videos.
- Collaborate with internal and external videographers to ensure consistent, on-brand content output.
- Build and maintain a content calendar and posting cadence aligned with engagement goals.
- Track and analyze metrics (reach, engagement, watch time, conversions) to continually improve performance.
- Stay ahead of social trends, algorithms, and cultural shifts to ensure content relevance.
- Engage with the community via comments, DMs, and stories to deepen connection.
- Assist in the growth of the CEO’s personal brand — thought leadership, storytelling, and audience connection.
- Lead and mentor a small content team as the brand scales.
Requirements
- Proven experience growing one or more social media accounts to 100K+ followers.
- Deep understanding of short-form content algorithms, trends, and engagement triggers.
- Strong video editing skills (CapCut, Premiere Pro, or Final Cut Pro).
- Advanced storytelling and copywriting ability.
- Familiarity with project management tools (Notion, ClickUp, or Trello).
- Analytical mindset with the ability to interpret data and pivot strategies.
- Strong communication and collaboration skills.
Nice to Have
- Experience developing founder-led brands or influencer content.
- On-camera confidence or ability to direct others naturally on-camera.
Benefits
- Performance Bonuses: $500 per every 10K increase in engaged followers
- Quarterly milestone bonuses at 100K, 250K, and 500K followers
- Profit share or sales commission on content-driven revenue after 6 months
- Annual “Content Domination Bonus” for exceeding growth goals
Additional Information
- Success in this position opens the door to advancement as Head of Media, overseeing a growing internal team of editors, strategists, and content producers as the brand expands into a national-level media presence.
