Abercrombie & Kent is looking for a Social Media Executive to support the planning and delivery of the global social media presence for brands in the A&K Travel Group family, including Crystal Cruises, A&K, C&K and Sanctuary. You will translate the global organic social strategy into channel plans, content calendars, posting, community management, and reporting.
What You'll Do
- Support the Global Head of Social Media and markets in managing and growing social media channels by assisting with the implementation of a global organic social media strategy.
- Monitor platform updates, trends and competitor activity, bringing a creative perspective to spot emerging opportunities and develop fresh ideas.
- Coordinate with Communications and Marketing teams to align social plans to key messaging and distribution.
- Track performance against agreed goals and KPIs and help identify optimisation opportunities.
- Support the brand media agency and Global Head of Social Media with data collection and reporting inputs.
- Own day-to-day management of the social content calendar for A&K’s global channels.
- Create, adapt and schedule engaging and optimised social-first content across all social platforms.
- Coordinate with Brand, Creative and Copy teams to ensure content aligns with brand guidelines and maintain content approval workflows.
- Ensure all content posted/reposted is legally compliant and used with the correct rights/permissions.
- Support Global Head of Social Media with paid social campaign delivery, including briefing inputs, asset coordination, copy, creative specs and approvals.
- Support ongoing optimisations by sharing organic learnings on performance.
- Assist with day-to-day coordination of paid social activity with markets and agency counterparts.
- Support alignment across paid, owned and earned activity by maintaining shared calendars, objectives, KPIs and deliverables.
- Support the Global Communications Director and regional Communications teams with KOL, VIP and influencer activity, including research, briefing, content and coordination.
- Assist Communications and Product teams with the execution of influencer trips and activations.
- Track influencer deliverables and performance using the influencer management tool.
- Feed into the social reporting framework and tracking of measurable KPIs across all social channels.
- Deliver regular dashboards and performance updates in collaboration with agency partners.
- Generate and share clear, actionable insights and recommendations with stakeholders using performance data.
- Own day-to-day community management across platforms: monitoring and responding to comments and DMs appropriately and escalating where needed.
- Coordinate with Client Relations, Communications, Crisis and other relevant teams to route enquiries and support customer service and issue management on social channels.
- Use the social listening tool to monitor brand mentions and sentiment, flagging potential risks or opportunities.
What We're Looking For
- 3+ years of experience in a social media, digital marketing or content role.
- Solid knowledge of major social media platforms, including Instagram, Facebook, TikTok, YouTube, Pinterest, and LinkedIn.
- Hands-on experience using social scheduling, community management, and analytics tools.
- A creative eye and passion for social-first storytelling.
- Insight-driven and curious, confident presenting insights clearly and using data to optimise content and guide creative strategy.
- Strong copywriting, proofreading and attention to detail.
- Confident communicator and collaborator, able to work effectively with multiple global and regional stakeholders.
- Highly organised with the ability to manage multiple deadlines, calendars and workflows.
Nice to Have
- Experience preferably in travel, hospitality or another luxury brand.
- A healthy dose of wanderlust.
Team & Environment
You will report to the Global Head of Social Media and be part of the Brand department.
Benefits & Compensation
- Competitive salary plus annual bonus plan.
- Company pension plan from start of employment, with employer contributions increasing after 5 and 10 years of service.
- 25 days annual leave, plus bank holidays, with the ability to buy or sell 5 days.
- Discounted trips through A&K Travel Group Travel Benefit Program (includes friends and family).
- Discounted Gym Membership – contribution of up to £35 a month.
- Private Healthcare through BUPA paid through a salary sacrifice deduction using corporate rates – covers individual and family cover.
- Life Assurance.
- Hybrid working.
- Enhanced Paid Parental Leave – 18 weeks full pay regardless of gender.
- Employee Assistance Program – includes access to wellbeing resources and counselling.
- £1,000 Recruitment Referral Bonus.
- Cycle to work scheme.
- Season Ticket Loans.
- Regular Social Events.
Work Mode
This role follows a hybrid model, with employees expected to come to the office for a minimum of 4 days per week.
Abercrombie & Kent is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
