Abercrombiekent is hiring a Social Media Executive

Abercrombie & Kent is looking for a Social Media Executive to support the planning and delivery of the global social media presence for brands in the A&K Travel Group family, including Crystal Cruises, A&K, C&K and Sanctuary. You will translate the global organic social strategy into channel plans, content calendars, posting, community management, and reporting.

What You'll Do

• Support the Global Head of Social Media and markets in managing and growing social media channels by assisting with the implementation of a global organic social media strategy.
• Monitor platform updates, trends and competitor activity, bringing a creative perspective to spot emerging opportunities and develop fresh ideas.
• Coordinate with Communications and Marketing teams to align social plans to key messaging and distribution.
• Track performance against agreed goals and KPIs and help identify optimisation opportunities.
• Support the brand media agency and Global Head of Social Media with data collection and reporting inputs.
• Own day-to-day management of the social content calendar for A&K’s global channels.
• Create, adapt and schedule engaging and optimised social-first content across all social platforms.
• Coordinate with Brand, Creative and Copy teams to ensure content aligns with brand guidelines and maintain content approval workflows.
• Ensure all content posted/reposted is legally compliant and used with the correct rights/permissions.
• Support Global Head of Social Media with paid social campaign delivery, including briefing inputs, asset coordination, copy, creative specs and approvals.
• Support ongoing optimisations by sharing organic learnings on performance.
• Assist with day-to-day coordination of paid social activity with markets and agency counterparts.
• Support alignment across paid, owned and earned activity by maintaining shared calendars, objectives, KPIs and deliverables.
• Support the Global Communications Director and regional Communications teams with KOL, VIP and influencer activity, including research, briefing, content and coordination.
• Assist Communications and Product teams with the execution of influencer trips and activations.
• Track influencer deliverables and performance using the influencer management tool.
• Feed into the social reporting framework and tracking of measurable KPIs across all social channels.
• Deliver regular dashboards and performance updates in collaboration with agency partners.
• Generate and share clear, actionable insights and recommendations with stakeholders using performance data.
• Own day-to-day community management across platforms: monitoring and responding to comments and DMs appropriately and escalating where needed.
• Coordinate with Client Relations, Communications, Crisis and other relevant teams to route enquiries and support customer service and issue management on social channels.
• Use the social listening tool to monitor brand mentions and sentiment, flagging potential risks or opportunities.

What We're Looking For

• 3+ years of experience in a social media, digital marketing or content role.
• Solid knowledge of major social media platforms, including Instagram, Facebook, TikTok, YouTube, Pinterest, and LinkedIn.
• Hands-on experience using social scheduling, community management, and analytics tools.
• A creative eye and passion for social-first storytelling.
• Insight-driven and curious, confident presenting insights clearly and using data to optimise content and guide creative strategy.
• Strong copywriting, proofreading and attention to detail.
• Confident communicator and collaborator, able to work effectively with multiple global and regional stakeholders.
• Highly organised with the ability to manage multiple deadlines, calendars and workflows.

Nice to Have

• Experience preferably in travel, hospitality or another luxury brand.
• A healthy dose of wanderlust.

Team & Environment

You will report to the Global Head of Social Media and be part of the Brand department.

Benefits & Compensation

• Competitive salary plus annual bonus plan.
• Company pension plan from start of employment, with employer contributions increasing after 5 and 10 years of service.
• 25 days annual leave, plus bank holidays, with the ability to buy or sell 5 days.
• Discounted trips through A&K Travel Group Travel Benefit Program (includes friends and family).
• Discounted Gym Membership – contribution of up to £35 a month.
• Private Healthcare through BUPA paid through a salary sacrifice deduction using corporate rates – covers individual and family cover.
• Life Assurance.
• Hybrid working.
• Enhanced Paid Parental Leave – 18 weeks full pay regardless of gender.
• Employee Assistance Program – includes access to wellbeing resources and counselling.
• £1,000 Recruitment Referral Bonus.
• Cycle to work scheme.
• Season Ticket Loans.
• Regular Social Events.

Work Mode

This role follows a hybrid model, with employees expected to come to the office for a minimum of 4 days per week.

Abercrombie & Kent is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.