The Global Talent Co. is looking for a German-speaking Social Media & Content Manager to take full ownership of our organic content strategy, execution, and community engagement. You will concept, plan, and produce engaging platform-native content while building a thriving online community, working closely with Marketing, Design, Performance, and Product teams to bring our brand story to life.
What You'll Do
- Develop and manage a comprehensive, platform-specific content calendar.
- Plan, create, and publish original, high-quality content including video, reels, carousels, stories, polls, and UGC-based content.
- Translate scientific and technical concepts into engaging, visually appealing storytelling.
- Maintain and evolve an empowering, science-backed, and accessible brand voice.
- Lead daily engagement across Instagram, TikTok, Reddit, Trustpilot, and other platforms.
- Respond to comments, DMs, and community questions to build a supportive, loyal audience.
- Build and manage relationships with micro-influencers, early adopters, customers, and brand advocates.
- Source, curate, and repurpose UGC to amplify authenticity and social proof.
- Collaborate with the paid marketing team to adapt UGC for ads.
- Monitor cultural trends, social conversations, and competitor activity.
- Test new content formats, themes, and creative approaches to drive virality and audience growth.
- Work closely with Designers and Editors to brief assets aligned with campaigns.
- Share performance insights to refine content strategies.
- Define and track KPIs such as audience growth, engagement, video views, and UGC volume.
- Provide actionable insights to leadership to inform ongoing strategy.
What We're Looking For
- 3–5+ years of experience managing both social media and content creation for DTC, wellness, beauty, or health brands.
- Exceptional copywriting, storytelling, and hands-on visual content creation skills.
- Deep understanding of platform-native content for TikTok, Instagram, YouTube Shorts, LinkedIn, and emerging platforms.
- Experience with UGC pipelines, ambassador/influencer programs, and organic growth strategies.
- Proficiency with tools such as Canva, CapCut, Adobe Suite, and scheduling platforms like Later, Planoly, or Hootsuite.
- Analytical mindset with the ability to extract insights and optimize strategies.
- Highly creative, proactive, and eager to test, iterate, and push creative boundaries.
- Ability to work aligned to European business hours.
Nice to Have
- Passion for beauty, wellness, or science-backed consumer products.
Technical Stack
- Canva
- CapCut
- Adobe Suite
- Later, Planoly, Hootsuite
Team & Environment
You will collaborate closely with Marketing, Design, Performance, and Product teams.
Benefits & Compensation
- Competitive compensation
- Professional development opportunities
- Supportive remote work culture
Work Mode
This is a remote position.
The Global Talent Co. is an equal opportunity employer.
