About the Role
Lead the development and implementation of integrated digital strategies focused on expanding reach, driving engagement, and enhancing brand visibility across key social platforms.
Responsibilities
- Design and manage comprehensive social media strategies aligned with business goals
- Develop content calendars and campaign timelines across multiple digital channels
- Monitor platform trends and adapt tactics to maximize audience engagement
- Analyze performance metrics to assess impact and guide future initiatives
- Collaborate with creative teams to produce compelling digital content
- Oversee community management and real-time response protocols
- Identify influencer partnerships and manage outreach efforts
- Coordinate digital activities during product launches and major events
- Ensure brand consistency across all online touchpoints
- Evaluate emerging technologies and platforms for strategic adoption
- Manage budget allocations for paid social campaigns
- Produce regular reports for leadership on digital performance
- Respond to evolving audience behaviors with agile content strategies
- Maintain compliance with digital advertising regulations
- Foster alignment between marketing and public relations through digital channels
Nice to Have
- Master’s degree in a relevant discipline
- Experience in energy, technology, or industrial sectors
- Certification in digital marketing or social media platforms
- History of building high-performing digital teams
- Fluency in crisis communication via digital channels
Compensation
Competitive salary with performance incentives
Work Arrangement
Hybrid work model with flexible scheduling
Team
Collaborative environment within a cross-functional innovation team
Growth Opportunities
- Access to leadership development programs
- Opportunities to lead digital innovation across departments
- Support for continuing education and certifications
Technology Stack
- Use of advanced analytics and monitoring platforms
- Integration with CRM and marketing automation tools
- Access to AI-powered content optimization systems
Available for qualified candidates