About the Role
Role details below.
Responsibilities
- Amplify French campaigns on social media through content production (focusing on UGC-style video) and influencer outreach (70% of role)
- Engage in traditional media and political contacts across the spectrum (30% of role)
- Report to the Communication Manager
- Increase brand awareness among different audiences
- Drive Change.org France's social media impact — shaping content strategy, producing high-impact viral content, and owning key performance indicators including reach, engagement, and new user acquisition
- Build and activate an influencer and media network: develop ongoing relationships with French influencers, journalists, and new media outlets to build brand awareness through organic promotion of Change.org campaigns
- Continuously monitor national trends and the news cycle to identify and elevate the most relevant petitions, matching them to the right audiences for maximum reach and engagement
- Promote petitions across the political spectrum in an objective, journalistic style, maintaining Change.org’s position as an open platform
- Contribute to the expansion of Change.org's influence network beyond media — cultivating relationships with political and institutional contacts across the spectrum
Requirements
- Expertise across TikTok, Instagram, and Facebook: understand ways of triggering engagement and virality, such as creating video content with 500K+ organic views, growing or contributing to a social account to 100K+ followers
- Innovation & Creativity: be creative in thinking about content production and have a strong grasp of emerging trends and innovative tactics
- Influencer outreach: demonstrated ability to land influencer collaborations: co-created content that performs; know how to pitch, negotiate and deliver
- Analytical Mindset: strong understanding of the French political and social calendar — and the instinct to know when and how to insert campaigns into the news cycle
- A track record of pitching stories that landed coverage in at least two national outlets
- Be comfortable appearing on-camera to present videos when needed
- Comfortable using AI tools (ChatGPT, Claude) in everyday work
- Native-level French speaker with excellent written and oral communication skills (level C1) — able to write press pitches, social content, and campaign copy that resonates culturally, not just linguistically
- English proficiency (B2) is mandatory
- 5+ years in social media with a track record you can show
Nice to Have
- Political & Institutional Outreach is a plus: knowing how to identify and approach elected officials or institutional contacts to increase campaign impact
- Experience working at a digital-first media outlet (Brut, Loopsider, Konbini, a fast-growing political or cause-driven page) or on a digital political campaign
- You know what a strong hook looks like in the first 2 seconds of a video
- You've pitched a story to a journalist and got a callback
Benefits
- Compensation philosophy based on pay equity
- Salaries are determined before launching a role based on a predetermined salary scale, level, and cost of labor for
Compensation
45000 euros annually
