Join Abe as a Social Media Advertising Strategist, a future opening where you'll be the key driver of successful LinkedIn advertising campaigns for mid-market and enterprise B2B clients. Reporting to the Associate Director, you’ll work directly with clients to build custom strategies and ensure campaign performance meets ambitious goals.
What You'll Do
- Oversee and lead a portfolio of Social Media advertising accounts.
- Serve as the primary day-to-day support for your client contacts.
- Build quarterly paid media strategies and present results to clients.
- Create, maintain, and optimize budgets for all paid media campaigns.
- Execute and optimize LinkedIn advertising campaigns, including ad copywriting, TAM development, and targeting to maximize ROI.
- Deeply understand each client's positioning and unique value propositions.
- Confirm lead routing accuracy within client CRMs.
- Drive cross-sells, upsells, and referrals through strong client relationships.
- Communicate weekly with vendors and operational partners to align on tasks and improvements.
- Work directly with the Associate Director to achieve both internal and client objectives.
- Manage your own productivity and utilization effectively.
What We're Looking For
- 2+ years of experience working at a performance or digital marketing agency.
- Hands-on experience supporting B2B clients.
- Deep expertise across paid social advertising campaigns, with specific mastery of LinkedIn Ads.
- Understanding of different LinkedIn Ad Units such as conversation ads, document ads, and CTV.
- Proficiency with LinkedIn Campaign Manager, Zoominfo, 6Sense, and similar platforms.
- Strong understanding of paid media principles: keyword research, ad copywriting, bid management, and campaign optimization.
- Ability to analyze campaign data using tools like Google Analytics, GA4, and Excel.
- Proven, measurable success managing mid-market or enterprise accounts.
- Experience with audience segmentation by tier, job title, and other criteria.
- Ability to translate data into compelling stories and articulate clear strategy.
- A problem solver who is equally competitive and curious.
- Excellent organizational skills with the ability to prioritize and manage multiple projects.
- A quality-obsessed approach to all deliverables.
- Willingness to travel to visit clients approximately once per year, per client.
Technical Stack
- LinkedIn Campaign Manager
- Zoominfo
- 6Sense
- Google Analytics / GA4
- Excel
Team & Environment
You’ll be part of the social media team, reporting directly to the Associate Director, in a collaborative environment focused on driving client success.
Benefits & Compensation
- Annual base salary range: $70,000 - $80,000 USD.
- Annual bonus based on tenure, which scales in total amount over time.
- Medical, dental, and vision plans, plus disability and life insurance for you and your family.
- 100% employer-paid health plan for you and a 50% employer contribution for your dependents.
- Mental health access to certified therapists through Spring Health and a Headspace membership.
- Physical benefits: physical therapy through Omada, fertility support via Carrott, Aaptiv virtual workouts, and a complimentary One Medical membership.
- Unlimited PTO with a 2-week minimum requirement.
- Paid Company Holidays, Your Birthday Off, and an End of Year Recharge (closed December 24 - January 1).
- Paid Parental Leave.
- Traditional and Roth 401(k) with a 3% company match.
Work Mode
This is a remote position open to candidates located anywhere in the United States.
Abe is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
