Qualytics is hiring a Senior Demand Generation Manager as the first dedicated hire to build this function from the ground up. You will be responsible for architecting a full-funnel strategy with a heavy focus on ABM targeting the Fortune 2000, collaborating with a high-performance go-to-market team.

What You'll Do

Build and lead our demand generation strategy, with a heavy focus on ABM targeting the Fortune 2000
Design, execute, and optimize multi-channel campaigns across paid, organic, email, web, events, and partner programs to engage complex buying committees
Align with Sales to build target account lists and create a customized program structure to engage these accounts
Partner closely with product marketing and content to develop compelling, persona-driven assets for campaigns
Help stand up measurement and reporting to ensure everything is tracked so we can report on marketing KPIs
Identify opportunities to improve marketing effectiveness through experimentation with new tactics, better audience segmentation, and processes
Evaluate best-in-class demand gen tools, including AI-powered platforms that enhance targeting and personalization

What We're Looking For

5–7+ years of B2B demand generation experience
Proven ABM execution
Success marketing to the C-Suite and enterprise buying teams
Fluent with ABM platforms and intent-based targeting tools
Comfort operating in fast-paced, early-stage environments where agility and ownership matter
Strong collaboration skills to partner with Sales, Product Marketing, and RevOps to align around revenue

Nice to Have

Experience marketing in data, analytics, or infrastructure markets

Technical Stack

ABM platforms
Intent-based targeting tools
AI-powered demand gen platforms

Team & Environment

You will be the first dedicated demand gen hire, building the function from the ground up alongside the SVP of Marketing, to whom you will report.