Qualytics is hiring a Senior Demand Generation Manager as the first dedicated hire to build this function from the ground up. You will be responsible for architecting a full-funnel strategy with a heavy focus on ABM targeting the Fortune 2000, collaborating with a high-performance go-to-market team.
What You'll Do
- Build and lead our demand generation strategy, with a heavy focus on ABM targeting the Fortune 2000
- Design, execute, and optimize multi-channel campaigns across paid, organic, email, web, events, and partner programs to engage complex buying committees
- Align with Sales to build target account lists and create a customized program structure to engage these accounts
- Partner closely with product marketing and content to develop compelling, persona-driven assets for campaigns
- Help stand up measurement and reporting to ensure everything is tracked so we can report on marketing KPIs
- Identify opportunities to improve marketing effectiveness through experimentation with new tactics, better audience segmentation, and processes
- Evaluate best-in-class demand gen tools, including AI-powered platforms that enhance targeting and personalization
What We're Looking For
- 5–7+ years of B2B demand generation experience
- Proven ABM execution
- Success marketing to the C-Suite and enterprise buying teams
- Fluent with ABM platforms and intent-based targeting tools
- Comfort operating in fast-paced, early-stage environments where agility and ownership matter
- Strong collaboration skills to partner with Sales, Product Marketing, and RevOps to align around revenue
Nice to Have
- Experience marketing in data, analytics, or infrastructure markets
Technical Stack
- ABM platforms
- Intent-based targeting tools
- AI-powered demand gen platforms
Team & Environment
You will be the first dedicated demand gen hire, building the function from the ground up alongside the SVP of Marketing, to whom you will report.
Benefits & Compensation
- Competitive salary and equity
- Unlimited vacation and company-wide holidays
- Medical, dental, vision, and other insurance benefits
- Opportunities for conference attendance and public speaking
- Fun, remote-friendly culture with Slack GIF wars and team camaraderie
Work Mode
This is a remote position open to candidates based in the United States.
Qualytics is an equal opportunity employer.
