Responsibilities
- Develop, plan, and schedule high-impact organic content across various platforms (Facebook, Instagram, TikTok, YouTube, X).
- Adapt visuals, copy, and concepts to fit different brand identities and diverse global market trends.
- Ensure all content is on-brand, high-quality, and tailored to the specific platform it lives on.
- Manage multiple posting calendars simultaneously, ensuring consistent and timely delivery.
- Monitor various social channels and engage with our global communities through active moderation and interaction.
- Act as the frontline for the brands, escalating customer-service-related issues to the appropriate internal teams.
- Analyze community sentiment and identify emerging global topics or "viral" opportunities.
- Stay at the forefront of global social media trends, platform updates, and emerging content formats.
- Identify opportunities for real-time content that can be scaled across different brands or regions.
- Conduct competitor benchmarking across the global iGaming landscape to keep our brands ahead of the curve.
- Monitor organic performance metrics (reach, engagement, growth) and deliver comprehensive reports.
- Use data to identify what works and propose improvements that can be applied across the portfolio.
- Run A/B tests on formats and captions to optimize organic reach and conversion.
- Work closely with design, brand, and paid social teams to ensure a cohesive 360-degree marketing approach.
- Support various marketing initiatives and product launches with strategic organic amplification.
- Serve as a brand guardian, ensuring that each brand maintains its unique voice and visual identity regardless of the market.
Requirements
- Experience working within the iGaming domain (mandatory).
- 2 years of experience managing organic social media channels in a professional capacity.
- Fluency in English (mandatory).
- Strong ability to switch between different "brand voices" and tones quickly.
- Basic design or content editing skills (e.g., Canva, Buffer, CapCut, or Adobe Suite).
- Excellent creative writing skills with an eye for digital storytelling.
- High adaptability: Comfortable working in a fast-paced environment where priorities and brand focuses may change.
- Data-driven mindset with the ability to turn metrics into actionable creative ideas.
Nice to Have
- Additional languages are a significant plus.
Company Culture
- Medier fosters a culture that empowers employees to do their best work by hiring a diverse and passionate team. The company values creativity, data-driven insights, and results-oriented campaign delivery.
Additional Information
- Fluency in English is mandatory.
- Additional languages are a significant plus.
