Responsibilities
- Design and implement shopper marketing strategies for major retail accounts.
- Create initiatives that increase conversion rates at physical shelf locations, product detail pages, and retailer advertising platforms.
- Collaborate with retail and digital teams to support new retailer rollouts and strategic projects.
- Manage retail media campaigns across platforms such as Walmart Connect, Target Roundel, Instacart, and Aisle.
- Enhance digital shelf visibility through optimized PDP content, store locators, images, A+ content, and retailer-specific landing pages.
- Monitor and improve conversion metrics on retailer-owned e-commerce sites.
- Coordinate promotional calendars in collaboration with sales and finance departments.
- Formulate merchandising ideas such as endcaps, in-store displays, and retail events.
- Ensure all promotional activities support brand identity and meet margin targets.
- Assist in launching new retail partnerships with compelling shopper-focused programs and narratives.
- Produce marketing kits and resources for retail partners.
- Build integrated campaigns across multiple channels to boost brand recognition and product sales.
- Measure the effectiveness of shopper marketing efforts and refine strategies over time.
- Evaluate data from retail media, promotions, and in-store execution to assess performance.
- Turn analytical insights into practical recommendations for sales and marketing teams.
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model with office and remote flexibility
Team
Collaborative environment working across retail, digital, sales, and marketing functions
Responsibilities
- Design and implement shopper marketing strategies for major retail accounts.
- Create initiatives that increase conversion rates at physical shelf locations, product detail pages, and retailer advertising platforms.
- Collaborate with retail and digital teams to support new retailer rollouts and strategic projects.
- Manage retail media campaigns across platforms such as Walmart Connect, Target Roundel, Instacart, and Aisle.
- Enhance digital shelf visibility through optimized PDP content, store locators, images, A+ content, and retailer-specific landing pages.
- Monitor and improve conversion metrics on retailer-owned e-commerce sites.
- Coordinate promotional calendars in collaboration with sales and finance departments.
- Formulate merchandising ideas such as endcaps, in-store displays, and retail events.
- Ensure all promotional activities support brand identity and meet margin targets.
- Assist in launching new retail partnerships with compelling shopper-focused programs and narratives.
- Produce marketing kits and resources for retail partners.
- Build integrated campaigns across multiple channels to boost brand recognition and product sales.
- Measure the effectiveness of shopper marketing efforts and refine strategies over time.
- Evaluate data from retail media, promotions, and in-store execution to assess performance.
- Turn analytical insights into practical recommendations for sales and marketing teams.
Not available
