About the Role
The SEO Specialist will lead optimization efforts for a Shopify store, focusing on keyword strategy, on-page SEO, content planning, and performance analysis to increase search rankings and online visibility.
Responsibilities
- Manage end-to-end SEO strategy for a Shopify-hosted website
- Conduct keyword research and competitive analysis to guide content planning
- Optimize on-page elements including titles, meta descriptions, and headers
- Improve site architecture and navigation for better search engine indexing
- Monitor and report on organic traffic, keyword rankings, and conversion metrics
- Collaborate with content creators to produce SEO-friendly materials
- Identify and fix technical SEO issues such as crawl errors and broken links
- Ensure mobile optimization and fast page load speeds
- Implement structured data and schema markup to enhance search results
- Track performance using tools like Google Analytics and Google Search Console
- Optimize product pages for search visibility and user engagement
- Manage internal linking strategies to boost page authority
- Stay current with search engine algorithm updates and industry trends
- Coordinate with developers for site improvements and updates
- Audit content regularly to maintain relevance and quality
- Support local SEO efforts where applicable
- Use backlink analysis to guide outreach and content promotion
- Prepare monthly performance reports for stakeholders
- Align SEO initiatives with overall marketing goals
- Ensure compliance with web standards and accessibility guidelines
Nice to Have
- Certifications in SEO or digital marketing
- Experience in the property or construction sector
- Advanced knowledge of Shopify backend and themes
- Experience with international SEO
- Familiarity with A/B testing tools
- Background in content marketing strategy
- Knowledge of Google’s Core Web Vitals
- Experience using heatmapping or user behavior tools
Compensation
Competitive salary based on experience
Work Arrangement
Hybrid working model with flexible hours
Team
Collaborative team within a growing property and construction organization
About the Role
- This position plays a key role in enhancing the online presence of a Shopify-based storefront through strategic SEO implementation.
- The specialist will work closely with marketing and development teams to ensure all digital assets are optimized for search engines.
What We Offer
- Opportunities for professional development and career progression
- A supportive and inclusive work environment
- Flexible working arrangements to support work-life balance
Available for qualified candidates
