Responsibilities
- Perform ongoing keyword analysis for Motor, SME Health, Pet, Travel, Home, Domestic Worker, and Income Protection offerings.
- Discover long-tail keyword opportunities, seasonal search patterns, and areas with limited competition.
- Develop SEO-driven content briefs tailored to user search intent and customer journey stages.
- Enhance on-page SEO by refining meta titles, descriptions, headers, internal links, and content layout.
- Audit and refine existing landing pages to boost search rankings and conversion efficiency.
- Collaborate with content and product teams to integrate SEO best practices into new page development.
- Conduct periodic technical SEO evaluations focusing on crawlability, index status, Core Web Vitals, and site structure.
- Coordinate with engineering teams to advance page speed, mobile usability, schema implementation, and site performance.
- Diagnose and fix technical issues including broken links, redirect chains, sitemap inaccuracies, and canonical errors.
- Track SEO metrics daily and weekly using GA4, Google Search Console, and specialized SEO platforms.
- Generate monthly performance summaries highlighting keyword movements, organic traffic patterns, and actionable insights.
- Analyze competitor strategies and deliver forward-looking recommendations for SEO improvement.
Work Arrangement
Remote (Worldwide)
