Hire Overseas is hiring an SEO Specialist (Analytics & Performance) to act as the right hand to the VP, owning everything from Shopify SEO to analytics reporting and spend monitoring. Your role is to connect search strategy with data-driven decision-making to directly improve our visibility and performance.

What You'll Do

Manage and optimize Shopify SEO, including technical audits, site structure, metadata, and content recommendations.
Research and implement keyword strategies aligned with campaigns, products, and advocacy themes.
Improve visibility and engagement across Google, YouTube, and other content platforms.
Track and report on organic performance, ranking improvements, and conversion trends.
Oversee analytics from Google Analytics, Search Console, YouTube Analytics, and Meta Business Suite.
Build and maintain performance dashboards and reports that summarize traffic, conversions, and ad spend.
Identify red flags or opportunities in the data and communicate insights to leadership.
Support the optimization of ad spend and channel allocation based on performance data.
Work closely with the VP to align SEO priorities with broader marketing goals.
Recommend improvements in tools, tracking, or reporting workflows.
Partner with creative, content, and paid media teams to ensure consistency between SEO and campaign strategies.
Stay current on SEO and analytics trends, tools, and Google algorithm updates.

What We're Looking For

3+ years of experience in SEO, analytics, or digital marketing.
Proven success optimizing Shopify websites for organic search performance.
Strong knowledge of Google Analytics, Search Console, and YouTube Analytics.
Ability to analyze performance data and create actionable recommendations.
Organized, detail-oriented, and confident navigating multiple data platforms.
Clear communicator with strong reporting and documentation skills.

Nice to Have

Experience managing or analyzing Google Ads and Meta Ads performance.
Familiarity with Google Tag Manager and Looker Studio (Data Studio).
Experience in e-commerce, advocacy, or mission-based marketing.
Understanding of conversion tracking and cross-platform attribution.

Technical Stack

Shopify
Google Analytics
Google Search Console
YouTube Analytics
Meta Business Suite
Google Tag Manager
Looker Studio (Data Studio)

Team & Environment

You will work directly with leadership and play a key role in shaping growth strategy, reporting to the VP. We are a mission-driven team focused on health, accountability, and real change.