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We are on a mission to help improve access to high-quality, affordable child care and we are looking for an SEO Manager / Technical SEO specialist / Growth marketer to help us accelerate our organic user acquisition! This is an amazing opportunity to make a real impact on our company, but also on our customers: families, and children’s early education. You will be responsible for optimizing website architecture and implementing technical strategies to improve our site performance and search engine rankings.
We operate in a highly autonomous environment, and you’ll be the first SEO hire, so this channel is yours to own and grow (there’s room for career growth, by hiring other SEO team members: link building outreach specialists, content writers and more!) You’ll be responsible for everything SEO-related: Site Audit & Analysis, Keyword Analysis, Content, Link Building, Website Architecture (XML sitemap, robots.txt files, canonical tags), Technical Troubleshooting and On-page Optimization (Page load speeds, Schema markup, Tags, Featured Snippets, etc.)
What you’ll be doing
You must be comfortable getting your hands dirty and doing everything (at least initially, until we hire other SEO team members that you can delegate work to):
• Site audit: conduct thorough technical SEO audits of our website to provide recommendations for optimization.
• Analytics: monitor and analyze website traffic, keyword rankings, and other metrics to identify opportunities.
• Reporting: provide regular, clear, and detailed reporting on important metrics and performance.
• Keyword research: identify valuable search terms to grow our user acquisition and traffic.
• Technical SEO & On-page Optimization: optimizing website structure, improving speed and mobile friendliness.
• Content Strategy: develop content strategy to rank for valuable search terms, and collaborate with content team.
• Technical Troubleshooting: find and fix all errors (duplicate content, crawling & indexing errors, etc.
• SEO Tools Management: be responsible for Google Search Console, Google Analytics GA4, SEMrush.
• Link Building: develop and implement strategy to acquire backlinks to increase website authority.
• Work closely with our engineering & web development team to implement technical SEO changes.
• Create and maintain technical SEO documentation and guidelines for internal team.
• Stay up to date with the latest trends and best practices in technical SEO and search engine algorithms.
Apply on company website Remote, Miami, FL, United States Hybrid Full-time
CareLuLu is hiring a SEO Manager (Technical SEO Specialist, Off-page & On-page)
About company
Find the best daycares and preschools with CareLuLu, a platform that helps parents search over 200,000 licensed child care programs to find the perfect fit. The website provides detailed information including photos, parent reviews, tuition rates, and program descriptions to make decision-making easier.
Founded by parents who experienced the challenges of finding quality child care firsthand, CareLuLu was created to eliminate the hassle of calling and visiting multiple providers. The team rigorously collects and verifies data by visiting daycares and preschools in person to ensure authenticity and transparency.
CareLuLu serves both parents and child care providers, offering resources and tools to help families make informed choices and providers improve visibility and enrollment. The platform is committed to being an all-in-one resource for navigating child care options across the United States.