Milwaukee, Wisconsin, United States Hybrid Employment

Lightburn is hiring a SEO Manager

About the Role

The ideal candidate will lead efforts to enhance search engine rankings, conduct keyword research, and optimize website content while tracking performance metrics to inform ongoing strategy adjustments.

Responsibilities

  • Develop and implement comprehensive SEO strategies
  • Conduct in-depth keyword research and analysis
  • Optimize on-page elements including titles, headers, and meta descriptions
  • Perform technical SEO audits and recommend improvements
  • Monitor search engine algorithm updates and adapt strategies
  • Track and report on organic traffic performance
  • Collaborate with content creators to align SEO goals
  • Improve internal linking structures
  • Manage backlink acquisition campaigns
  • Use analytics tools to measure campaign effectiveness
  • Identify content gaps and opportunities
  • Optimize website architecture for search engines
  • Ensure mobile-friendliness and fast page loading
  • Coordinate with developers for technical fixes
  • Analyze competitor SEO tactics
  • Maintain SEO documentation and best practices
  • Support local SEO initiatives
  • Enhance site indexing and crawlability
  • Implement structured data markup
  • Guide content strategy using search insights
  • Run A/B tests for SEO elements
  • Stay current with industry trends and tools
  • Prepare performance dashboards for stakeholders
  • Align SEO efforts with business objectives
  • Manage SEO budget and vendor relationships

Compensation

Competitive salary with performance-based bonuses

Work Arrangement

Hybrid remote

Team

Collaborative digital marketing team

Growth Opportunities

  • Access to professional development resources
  • Opportunities for leadership in SEO initiatives
  • Regular training on emerging SEO technologies

Technology Stack

  • Google Analytics
  • Google Search Console
  • Ahrefs
  • SEMrush
  • Screaming Frog
  • Google Tag Manager
  • WordPress

Available for qualified candidates

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About company
Lightburn

Lightburn is a customer experience agency that empowers organizations to reach their full digital potential through a user-centered approach and deep technical expertise. Since 1998, we've crafted practical yet impactful solutions to our clients' most complex challenges.

We believe in the balance of form and function, love simple solutions to complex digital problems, and always show up as our whole selves. Our guiding principle is that digital transformation should be driven by the customer experience.

We offer services in digital strategy, experience design, technology, and digital marketing, helping clients build sustainable, high-performing digital ecosystems. Our team is invested for the long haul, supporting clients through evolution and growth.

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Job Details
Department Digital Marketing
Category other
Posted 9 days ago