Adyen seeks a data-driven and creative SEO & GEO Specialist to join our marketing team and help scale inbound organic growth. The ideal candidate combines a foundational understanding of traditional SEO with a passion for cutting-edge techniques like Generative Engine Optimization and Answer Engine Optimization.

What You'll Do

Perform regular site audits to identify technical SEO issues and collaborate with the web team to resolve them.
Optimize on-page elements including metadata, internal linking, heading structure, and content formatting.
Conduct keyword research to find new search opportunities and evaluate competitors to identify content gaps.
Track and report on SEO metrics such as rankings, sessions, and demos, making proactive recommendations.
Translate target keywords and topics into structured prompts for AI-driven search engines.
Test different prompt structures, content formats, and AI-driven content approaches to improve discoverability.
Track and report on GEO metrics such as Share of Voice, Mention Rate, and Citation Rate.
Collaborate with designers, developers, content creators, and other teams.
Stay updated with algorithm changes, SEO/GEO best practices, tools, and competitive trends.

What We're Looking For

1-3 years of hands-on SEO experience.
Understanding of ranking factors and search engine optimization best practices.
Familiarity with SEO tools such as Google Analytics, Google Search Console, Ahrefs, or Semrush.
Passion for SEO and internet marketing, including staying current with SEO/GEO trends and tools.
Strong analytical, GA reporting, and Excel/Google Sheets skills.
Basic understanding of Semantic HTML, Schema Markup, and cross-device compatibility concepts.
Outstanding flexibility, adaptability, sense of accountability, and organizational skills.
Excellent communication and collaboration skills.

Nice to Have

SEO experience within an enterprise software or SaaS environment.
Experience implementing and optimizing strategies for AEO and GEO.
Familiarity with using generative AI tools for keyword research, analysis, and optimization recommendations.

Technical Stack

Google Analytics, Google Search Console
Ahrefs, Semrush
Excel/Google Sheets
Generative AI tools (e.g., ChatGPT, Gemini, Claude)

Team & Environment

Join our marketing team, collaborating closely with designers, developers, and content creators.

Work Mode

This is a remote position open to candidates located in the United States.

Adyen is an equal opportunity employer. We prohibit unlawful discrimination based on race, colour, religion, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy or any other consideration made unlawful by regional or local laws.