Shape content strategy for the Thailand market as an SEO Content Specialist, crafting and refining content that connects with local users while advancing global SEO goals. You'll lead the development of blog posts and landing pages, ensuring they align with both SEO best practices and regional preferences.
What You’ll Do
- Develop and manage SEO-optimized content that supports long-term visibility and user engagement
- Collaborate with local SEO and marketing teams to align content with regional trends and audience behavior
- Monitor and refresh existing content to maintain relevance, credibility, and performance
- Use analytics tools to assess content impact and guide optimization decisions
- Contribute insights on how users in Thailand discover information, including through AI-powered search and social platforms
- Experiment with new formats and approaches as search evolves, staying ahead of emerging discovery trends
- Ensure all content reflects local linguistic and cultural nuances, sounding natural to Thai audiences
- Provide input on CMS functionality, translation quality, and layout to improve publishing efficiency
What We’re Looking For
- Native or near-native fluency in Thai, with professional proficiency in English
- Proven experience writing and editing SEO-driven content with measurable results
- Solid grasp of keyword research, user intent, and on-page optimization principles
- Experience managing content workflows in a CMS and working with analytics platforms
- Strong organizational skills, with the ability to manage multiple projects and deadlines
- Deep cultural insight into Thai digital behavior and content expectations
- Curiosity about new discovery channels, including AI search and social search
- Ability to adapt strategy based on data, user feedback, and market shifts
- Familiarity with SEO tools such as Ahrefs or Semrush is a plus
How You’ll Work
This role supports a flexible, remote-friendly setup within Thailand. You’ll collaborate closely with local SEO and marketing teams while contributing to a global understanding of content performance and user behavior. The ideal candidate thrives in ambiguity, embraces experimentation, and thinks beyond traditional search engines to how content is found across evolving platforms.
We value diverse perspectives and encourage applicants from all backgrounds. If your experience aligns in part with what’s listed, we’d still love to hear from you.
