Canva is looking for an SEO Content Specialist to join our International SEO team and help scale our next phase of growth in Thailand. Your role will be to create and manage engaging, SEO-optimized copy and content that informs, inspires, and converts our local audience.

What You'll Do

Champion content requirements for landing pages and blog articles, supporting the development of long-term content strategy by maintaining an up-to-date editorial calendar and publishing plan.
Create and edit SEO-optimized, engaging content about various design topics that aligns with the SEO team's strategy and resonates with local audiences.
Upload and publish content that follows the latest SEO best practices and fits our local tone of voice.
Regularly track and optimize landing pages to maintain freshness, improve content credibility, and enhance user engagement.
Maintain a high level of quality and consistency in alignment with Canva's brand guidelines.
Provide feedback on content management systems, translation quality, and page layout to continuously improve efficiency and quality.
Work closely with the wider Thailand SEO team to align on goals, priorities, and SEO best practices that drive growth.
Support broader SEO activities such as keyword research, competitor analysis, and collaboration with Outreach Specialists for content production.
Collaborate with the country SEO team and broader marketing/community teams to ensure content strategy reflects local market dynamics and user needs.
Contribute local market intelligence and user insights that inform content priorities and opportunity identification.
Build relationships across functions to understand how your content work supports broader country initiatives.
Stay curious about emerging search and discovery trends in your market—including how users find information through AI-powered platforms.
Understand where traditional SEO drives value versus where new channels and approaches may be more effective in your country.
Be open to experimenting with new content formats and optimization approaches as the search landscape evolves.
Share observations and learnings about how users in your market discover content, contributing to our global understanding of emerging trends.

What We're Looking For

Native or near-native proficiency in Thai with business-level English.
Proven experience in SEO content writing and/or content marketing, with a portfolio demonstrating successful outcomes.
Strong copywriting and copy editing skills, including experience giving constructive feedback to other writers.
Experience with editorial planning and publishing content in a CMS (content management system).
Solid understanding of SEO fundamentals: keyword optimization, content structure, user intent, and how content fits within broader SEO strategy.
Experience using web analytics tools to understand how users engage with content and to measure content performance.
High attention to detail with the ability to closely follow detailed written instructions and maintain quality standards.
Strong time management: Ability to self-manage capacity, meet project deadlines, and balance multiple priorities.
Deep understanding of local cultural and linguistic nuances that goes beyond language fluency—you know what resonates with audiences in your market.
Appreciation of local writing trends and content preferences, ensuring content feels native rather than translated.
Ability to identify opportunities specific to your market that may not be obvious from a global perspective.
Excellent communication skills: Clear, proactive, and transparent in both written and verbal communication.
Collaborative mindset: You build relationships easily, work well across teams, and contribute positively to team culture.
Willingness to give and receive feedback constructively, always aiming to improve quality and impact.
Curiosity about emerging channels: You're actively interested in how discovery is evolving—including AI search, LLMs, social search, and new platforms—and you're eager to learn.
Comfort with ambiguity: You can experiment with new approaches (like content formatting for AI-generated answers) even when best practices are still being established.
Channel-agnostic thinking: You understand that 'SEO' increasingly means 'discoverability'—whether through traditional search engines, AI tools, social platforms, or channels yet to emerge.
Data-driven adaptability: You can objectively assess what's working and adjust your approach based on performance and market signals.
Early adopter energy: You're the type of person who's already exploring how Canva appears in new discovery channels, bringing insights and ideas rather than waiting for direction.

Nice to Have

Familiarity with SEO tools like Ahrefs, Semrush, or similar platforms.

Team & Environment

You'll be part of a global team of specialists spanning keyword research, technical SEO, content strategy, outreach, engineering, data analytics, design, and operations. You'll join the International SEO team, working closely with the Thailand SEO Lead and local team.