Role Overview
This position is responsible for advancing the organic search presence of digital health properties through strategic optimization of on-page, off-page, and technical SEO elements. Working closely with editorial and content teams, the analyst ensures that content is discoverable, technically sound, and aligned with user search intent.
Key Responsibilities
- Optimize web content using CMS platforms such as WordPress, Joomla, and Drupal, focusing on meta tags, headers, and internal linking structures.
- Perform in-depth keyword research to uncover growth opportunities and guide content planning based on search trends and audience behavior.
- Execute technical SEO audits to identify and resolve issues related to site speed, mobile usability, crawlability, and structured data implementation.
- Monitor site performance using Google Analytics, Google Search Console, and third-party tools like Ahrefs and SEMrush, delivering actionable insights from traffic, rankings, and engagement data.
- Develop and manage off-page SEO initiatives, including outreach and link-building strategies to strengthen domain authority.
- Support content creation by advising on SEO best practices, ensuring alignment with keyword targets and search engine guidelines.
- Stay current with search engine algorithm updates and evolving SEO standards, particularly within the health and wellness space.
- Use Excel to organize, analyze, and report on SEO metrics with intermediate proficiency.
Qualifications
- At least four years of direct SEO experience, with a preference for work in health, medical, or wellness-related digital environments.
- Proven experience with content management systems and the ability to edit and optimize web pages effectively.
- Solid understanding of HTML and CSS to support on-page SEO improvements.
- Proficiency with SEO analytics tools including Google Analytics, Google Search Console, Ahrefs, SEMrush, and Google Keyword Planner.
- Experience in technical SEO, including site architecture, mobile optimization, and structured data markup.
- Strong analytical skills with a track record of translating data into strategic recommendations.
- Effective communication and collaboration skills, particularly when working across editorial, product, and technical teams.
- Intermediate Excel skills for data manipulation and reporting.
Preferred Experience
- Background in health-focused content, medical publishing, or digital health platforms.
Work Environment
This role operates in a hybrid model, supporting team members across multiple U.S. states and international locations including New York City, Boston, Asheville, London, and Mumbai. Flexibility is built into the work structure to support productivity and work-life balance.
Culture and Development
The organization values action, innovation, and inclusive problem-solving. Employees are empowered to make decisions, contribute ideas, and grow through mentorship, learning programs, and career development resources. Recognition, engagement, and personal growth are central to the workplace experience.
