Responsibilities
- Lead businesses with powerful strategic positioning that stretches across both consumer and corporate stakeholders.
- Develop vision for strategies from start to finish, including execution and performance evaluation.
- Lead powerful earned strategies with internal and client-facing stakeholders, ideas that are earned at the core but built to strengthen brand strategy.
- Initiate and help execute the strategic process, from research plan to creative brief, for senior-lead approval; co-lead client projects and assignments.
- Proactively identify potential challenges in the research plan and creative brief, recommending improvements before completion.
- Develop an immersive understanding of a brand's market dynamics, customer mindset, competitive actions, and industry trends.
- Derive and articulate insights that drive behavior change.
- Guide client and internal integration teams across client experience, analytics, creative, and media to solve problems efficiently and collaborate effectively.
- Cultivate strong relationships with colleagues, internal partners, and clients, including mentoring and developing talent.
Requirements
- 10–15 years of experience in corporate and consumer strategy with best-in-class idea integration (communications and/or advertising preferred).
- Understanding of cultural brand strategy, with familiarity across PR, influencer, digital, and social media.
- Expertise in the marketing and communications industry.
- Clear, compelling presentation skills with the ability to construct, support, and confidently present arguments.
- Excellent verbal and written communication.
- Agility and proven ability to collaborate across teams.
Work Arrangement
Remote (City/Region) — New York
