Responsibilities
- Serve as a senior strategic lead and trusted advisor across key client relationships, providing high-level counsel on social, digital, and influencer strategies within a regulated healthcare landscape
- Guide clients and internal teams through the complexities of digital/social initiatives in healthcare communications, balancing innovation with compliance, and proactively identifying risks and opportunities
- Lead the development of integrated, insight-driven social and influencer strategies that align with broader brand and business objectives
- Oversee the end-to-end execution of large-scale, multi-channel programs – from strategic planning through implementation and measurement – ensuring excellence at every stage
- Drive the evolution of influencer strategy, including patient, caregiver, and HCP engagement, with oversight of identification, vetting, contracting, content development, and performance evaluation
- Shape and refine strategic narratives through compelling briefs, presentations, and storytelling that resonate with both clients and cross-functional partners
- Partner closely with cross-functional teams (CX, earned, paid, creative, analytics, sci comms) to ensure seamless integration and execution
- Act as a senior escalation point, navigating complex client dynamics and ensuring alignment across stakeholders
- Lead, mentor, and inspire team members – while fostering a culture of collaboration, accountability, and continuous growth
- Partner with CX Lead to oversee financial management, including scope development, resource allocation of digital/social initiatives, and ensure programs are delivered on time and within budget
- Champion innovation by staying ahead of emerging platforms, technologies, and cultural trends, translating these into actionable opportunities for clients
- Contribute to new business efforts, including pitch development and thought leadership, helping to grow the healthcare social and influencer offering
Requirements
- 12–15+ years of experience in digital, social media, and/or digital PR
- Demonstrated expertise providing senior-level strategic counsel to clients, including navigating complex, highly regulated environments
- Deep understanding of social media ecosystems, influencer strategy, and the evolving digital landscape, with a strong point of view on where the industry is heading
- Proven ability to lead large, integrated teams and manage complex programs with multiple workstreams
- Strong experience with patient and HCP influencer engagement, including an understanding of compliance considerations and best practices
- Exceptional communication and storytelling skills, with the ability to translate complex ideas into clear, compelling narratives
- Experience collaborating across disciplines, including media, creative, analytics, and medical/legal/regulatory teams
- Strong business acumen, including experience managing scopes of work, budgets, and resource planning
- Ability to synthesize data and insights into actionable recommendations that drive strategy and performance
- Demonstrated ability to operate effectively in a fast-paced environment, managing multiple priorities while maintaining a high standard of excellence
- A collaborative, solutions-oriented mindset with a passion for pushing boundaries and redefining what’s possible in healthcare communications
Work Arrangement
Remote (City/Region) — San Francisco, Los Angeles
Additional Information
- Some travel is expected.
- Salary range: $180,000 USD - $245,000 USD
- Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
- Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer.
- Recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
