Instacart is looking for a Senior Strategy & Planning Manager to drive the go-to-market strategy for Carrot Ads, our retail media technology powering omni-channel advertising solutions. You will shape product direction, define value propositions, and lead commercialization efforts to expand inventory, revenue, and retailer engagement.
What You'll Do
- Develop strategic plans that enable retailers to scale their retail media solutions through on-site and in-store formats like digital screens and smart cart displays.
- Lead program management for omni-channel retail media initiatives, including pipeline development, forecasting, performance reporting, and communication to senior leadership.
- Partner cross-functionally with product, business development, ads, operations, and other teams to guide the successful implementation and expansion of retail media capabilities across retailer environments.
- Analyze performance data to uncover insights, optimize campaign outcomes, and build scalable growth strategies that maximize value for retailers and advertisers.
- Stay ahead of industry trends across on-site retail media, in-store media networks, and retail technology to ensure Instacart’s solutions remain innovative and competitive.
What We're Looking For
- 7-10 years of experience working with omni-channel retail media technology.
- Bachelor’s degree in Business, Marketing, or a related field.
- Excellent communication skills, enabling effective collaboration with various stakeholders.
- Demonstrates adaptability while building new programs, initiatives and processes.
- Detail-oriented with a proactive approach to problem-solving.
- Strong analytical skills with the ability to track and interpret data.
Nice to Have
- Experience in a tech or strategy role with emphasis on retail media solutions working across on-site and in-store advertising.
Team & Environment
Part of the Retail Strategy and Planning team, a dynamic group focused on crafting strategic paths for retailers.
Benefits & Compensation
- Compensation: $153,000 — $161,500 CAD + equity: Eligible for a new hire equity grant as well as annual refresh grants.
Work Mode
This is a remote position open to candidates in Ontario, Alberta, British Columbia, and Nova Scotia.
Instacart is an equal opportunity employer.




