Carat, a dentsu company is hiring a Senior Social Media Strategist

Merkle (Dentsu) is hiring a Senior Social Media Strategist to lead the organic development and growth of client communities across social platforms. In this role, you will generate data-driven strategies to achieve business objectives, develop content pillars and calendars, analyze performance, and provide thought leadership.

What You'll Do

• Generate data-first strategies to achieve and improve client business and communications objectives.
• Lead the organic development and growth of communities and activities across client social ecosystems.
• Liaise with writers and designers to ensure content is informative, on-strategy, and appealing.
• Develop content pillars and social calendars aligned with KPIs, business objectives, and marketing priorities.
• Research, craft, and publish interactive and provoking content that encourages community participation.
• Help identify influencers and seek user-generated content when appropriate.
• Define KPIs, benchmarks, and metrics to evaluate and increase social media presence and goals.
• Define and improve community management and content development processes.
• Proactively escalate issues, trends, opportunities, and insights through relevant channels.
• Analyze performance results using statistical techniques and translate data into actionable insights.
• Report results to stakeholders on a monthly, quarterly, yearly, or ad hoc basis.
• Act as a consultant on technological and social innovations, ensuring best practices and thought leadership.
• Lead and support client meetings and communications.
• Maintain an active presence in tools and platforms to advise on platform-specific concerns and trends.
• Proactively provide clients with thought leadership, recommendations, and education on capabilities.
• Go above and beyond expectations, bringing fresh ideas and questioning the status quo.
• Communicate effectively to all stakeholders, including senior management.
• Act as a resource to help fuel organic business growth.
• Work with Growth and Client teams on renewals and account changes.
• Help create case studies for training and development materials.
• Provide strategic recommendations for trends and events to the Customer Success team.
• Proactively provide updates on account health as needed.
• Adopt and educate on up-and-coming platforms and technology.
• Share inspirational and educational resources within strategy and other departments.
• Train internal teams to integrate and maintain a cohesive social media strategy.
• Lead and inspire a team of social strategists and managers by creating a positive work environment.
• Build and maintain team morale by helping them reach their full potential and achieve goals.

What We're Looking For

• At least 7 years of social media management and reporting experience.
• Proven work experience as a Social Media Strategist, showcasing leadership in strategy development.
• At least 2 years of experience leading people.
• Bachelor’s degree in marketing, communications, advertising, PR, or equivalent.
• Resourcefulness and a can-do attitude, thriving in an entrepreneurial, fast-paced environment.
• High level of accuracy and attention to detail.
• Strong sense of account ownership and pride in work, with excellent multitasking abilities.
• Strong time management and decision-making skills, coupled with good judgment.
• Good sense of decorum and brand appropriateness.
• Friendly, diplomatic, and composed self-starter.
• Charisma and willingness to mentor others and share best practices.
• Cooperative and network-oriented.
• Proven history of developing new, sustainable processes.
• Excellent written and verbal communication skills, including engaging presentation abilities.
• Experience with creative content publishing, writing, social listening, and performance reporting.
• Ability to identify target audience preferences and create content or insights to meet their needs.
• Knowledge of past and current social media trends, marketing, and business strategies.
• Regular user of Twitter, Facebook, Instagram, LinkedIn, and TikTok, with awareness of other channels.
• Experience with social media management systems like Hootsuite, Sprout, Sprinklr, and Khoros.
• Proficiency in reporting systems like Talkwalker, Brandwatch, Fanpage Karma, and Meltwater.
• Understanding of SEO strategies and digital marketing metrics.
• Proficient computer literacy in software applications, spreadsheet tabulations, and Microsoft Office Suite.
• Willingness to undergo a Criminal Record Check as part of pre-employment screening.
• The ability to utilize a desktop computer or laptop meeting minimum system requirements.
• Access to high-speed internet, with a minimum speed of 30 mb/s.
• Adequate headset/mic and webcam.
• Fluency in English, with the ability to speak and write clearly and persuasively.

Nice to Have

• Proficiency in additional languages is considered an asset.

Technical Stack

• Social Media Management: Hootsuite, Sprout, Sprinklr, Khoros
• Reporting & Listening: Talkwalker, Brandwatch, Fanpage Karma, Meltwater
• Productivity: Microsoft Office Suite

Team & Environment

You will lead and inspire a team of social strategists and social media managers. The team consists of strategists all working remotely from around the world.

Benefits & Compensation

• Compensation: $75k-$85k
• A range of medical, dental, RRSP, paid time off, and/or other benefits

Work Mode

This is a fully remote position based in Ontario.

We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best.