About the Role
The role involves managing and executing social media strategies to increase engagement, support brand growth, and drive awareness through creative content and analytics.
Responsibilities
- Lead the development and implementation of social media strategies
- Create and schedule content across major platforms including Instagram, Facebook, LinkedIn, and TikTok
- Monitor trends and adapt content to maximize reach and engagement
- Analyze performance metrics to inform future campaigns
- Collaborate with marketing and design teams to produce compelling visuals
- Manage community interactions and foster positive brand sentiment
- Respond to audience inquiries and comments in a timely manner
- Identify influencer partnerships to expand reach
- Track competitor activity and industry developments
- Maintain brand consistency across all digital channels
- Support campaign launches with targeted social content
- Produce monthly reports on key performance indicators
- Ensure compliance with legal and regulatory standards
- Optimize content for different audience segments
- Use social listening tools to assess public perception
- Contribute to crisis communication planning when needed
- Stay updated on platform algorithm changes
- Train team members on social media best practices
- Coordinate with external agencies when applicable
- Manage social media calendars and publishing tools
Nice to Have
- Experience with higher education institutions
- Certification in digital marketing or social media
- Familiarity with CRM systems
- Proficiency in Adobe Creative Suite
- Background in content strategy
- Experience with A/B testing
- Knowledge of accessibility standards
- Understanding of global social media trends
- Experience mentoring junior staff
- Fluency in additional languages
Compensation
Competitive salary based on experience
Work Arrangement
Remote within Australia
Team
Part of the marketing team focused on digital engagement
About Us
We are a mission-driven organization focused on expanding access to quality education through innovative digital strategies. Our work connects learners with transformative opportunities across diverse communities.
What We Offer
Flexible working conditions, professional development support, inclusive culture, and the chance to contribute to meaningful educational initiatives.
Not available
