Responsibilities
- Design and implement a cross-platform social media strategy across TikTok, Instagram, YouTube Shorts, and similar channels
- Plan and maintain monthly and quarterly content calendars synchronized with product releases and marketing initiatives
- Manage daily posting schedules, audience engagement, content optimization, and platform monitoring
- Use analytics and performance metrics to inform content adjustments and strategic shifts
- Establish and maintain a consistent brand voice across all social media channels
- Simplify and communicate advanced oral health concepts into accessible, engaging content
- Develop internal brand communication guidelines for creators and team members
- Ensure unified messaging across organic content, paid ads, influencer collaborations, and product education
- Create and expand a scalable creator partnership program
- Write compelling creative briefs that drive high-performing content
- Foster long-term collaborations with creators rather than one-time engagements
- Evaluate user-generated content and refine it for stronger hooks, clarity, and conversion potential
- Work closely with paid media teams to identify top-performing creative assets
- Lead and grow a social media team including in-house and freelance contributors
- Develop standard operating procedures for content creation, editing, publishing, and performance reporting
- Implement efficient workflows to increase content production capacity
- Train team members and external creators on brand voice and messaging standards
- Monitor key performance indicators such as engagement, retention, saves, shares, click-through rates, and revenue impact
- Identify high-performing content formats and prioritize their repetition and scaling
- Collaborate with paid media to convert successful organic content into scalable advertising
- Drive measurable increases in follower count, community interaction, and revenue contribution
Benefits
- Full-time
- Competitive Salary in USD
- Work From Anywhere
Compensation
Competitive Salary in USD
Work Arrangement
Remote
Team
The Senior Social Media Manager will build and manage a social team (in-house and/or freelance), indicating a leadership role with potential direct reports.
Team
The Senior Social Media Manager will build and manage a social team (in-house and/or freelance), indicating a leadership role with potential direct reports.
