NMI is hiring a Senior Social Insights Analyst

A leading global marketing innovation agency established in 2004 is seeking a Senior Social Insights Analyst to join their expanding European team in Rotterdam. As part of an innovative technology group leveraging cutting-edge AI solutions, we're revolutionizing marketing creativity and efficiency across multiple markets including Germany, Benelux, France, and Italy. Location: Rotterdam, Netherlands (2-3 days per week from the office) Type: Full-time, 12-month contract with potential extension What You'll Do 🍴 - Deliver best-in-class audience, category, and market analytics for leading food brands - Support the European Strategy Director with insights powering social media strategies across multiple markets - Collaborate with local teams to mine and interpret data for actionable recommendations - Integrate data from social, search, survey, and third-party sources to build rich audience profiles - Use social listening tools to track brand reputation and spot cultural trends - Design and evaluate surveys to test hypotheses and deepen audience understanding - Audit social channels to assess effectiveness and recommend improvements - Build measurement frameworks, benchmarking, and reporting to inform future strategies - Create thought-leadership pieces on audience behaviors and emerging trends What You'll Need ✅ - Strong critical-thinking and problem-solving skills with attention to detail - Background in research and insights, with a strategic mindset - Expertise in social platforms and tools like Brandwatch, Audiense, Hootsuite, Sprinklr - Experience with panel and survey providers like Global Web Index, YouGov, Kantar - Ability to aggregate and analyze data from multiple sources to uncover insights - Excellent communication and data storytelling skills for non-technical audiences - Interest in behavioral science and its application through data - Proactive approach to identifying client needs and building tailored solutions - Highly organized, confident in managing remote teams, and comfortable presenting to senior stakeholders - Collaborative, adaptable, and thrives in a fast-paced environment Our values shape everything we do: - Be Ambitious to succeed - Be Imaginative to push boundaries - Be Inspirational to do groundbreaking work - Be always learning and listening - Be Results-focused to exceed expectations - Be actively pro-inclusive and anti-racist We are an equal opportunity employer committed to creating an inclusive working environment where individual differences are valued and respected. Ready to join a team redefining marketing for global food brands? Apply now and help us decode audiences, uncover cultural trends, and drive creative effectiveness across Europe! 🌍