Responsibilities
- Lead the full lifecycle of reactive CRM campaign planning and execution, ensuring strategies support retention and revenue targets
- Develop comprehensive campaign plans for CRM Operations, including audience segments, targeting logic, incentives, and performance indicators
- Evaluate campaign outcomes using key performance metrics and implement testing frameworks to refine future efforts
- Collaborate with Product, Commercial, and VIP departments to align campaigns with game releases, seasonal events, and strategic business objectives
- Track competitor actions and market developments to uncover opportunities for enhancing player engagement and improving tactics
- Guide junior team members and serve as a subject matter expert, promoting excellence within the reactive CRM function
Benefits
- Freedom to influence player journeys through strategic campaign design
- Access to advanced data platforms and analytical tools
- Balance creative campaign development with data-driven decision making
- Deliver insights that directly affect user engagement and company growth
- Support the development of emerging CRM talent
- Work in a team-oriented environment that values innovation
Responsibilities
- Lead the full lifecycle of reactive CRM campaign planning and execution, ensuring strategies support retention and revenue targets
- Develop comprehensive campaign plans for CRM Operations, including audience segments, targeting logic, incentives, and performance indicators
- Evaluate campaign outcomes using key performance metrics and implement testing frameworks to refine future efforts
- Collaborate with Product, Commercial, and VIP departments to align campaigns with game releases, seasonal events, and strategic business objectives
- Track competitor actions and market developments to uncover opportunities for enhancing player engagement and improving tactics
- Guide junior team members and serve as a subject matter expert, promoting excellence within the reactive CRM function
Benefits
- Freedom to influence player journeys through strategic campaign design
- Access to advanced data platforms and analytical tools
- Balance creative campaign development with data-driven decision making
- Deliver insights that directly affect user engagement and company growth
- Support the development of emerging CRM talent
- Work in a team-oriented environment that values innovation
