Webflow is hiring a Senior Researcher to join our team. In this role, you'll focus on mixed-methods research with a strength in qualitative studies that directly shape product and design decisions. You'll independently lead end-to-end research for a significant product area, turning ambiguous questions into clear research plans and delivering crisp insights to help teams make better decisions with evidence.
What You'll Do
- Lead end-to-end research for a significant product area.
- Independently scope and deliver research that shapes decisions, structuring ambiguous questions into clear learning plans and execution paths.
- Partner with Product, Design, Data, and Engineering to align on decision boundaries, timelines, and tradeoffs.
- Run multi-method studies across discovery, concepting, prototyping, and post-launch learning.
- Use AI to accelerate synthesis and sensemaking while applying strong validation habits.
- Build lightweight, repeatable workflows like templates, prompts, and checklists that increase research throughput without compromising rigor.
- Share practical AI workflows with teammates and partners; model responsible, privacy-preserving use.
- Plan and run strong qualitative studies like interviews, concept tests, usability tests, evaluative walkthroughs, and diary studies.
- Translate raw signals into clear themes, frameworks, and implications that teams can act on quickly and confidently.
- Facilitate working sessions that help teams converge on shared understanding and next steps.
- Triangulate qualitative insights with product usage signals and business context like KPIs for conversion, activation, adoption, and retention.
- Design and execute surveys when appropriate, including questionnaire design, sampling, and analysis.
- Conduct primary and secondary analysis, including statistical comparisons, trend analysis, and segmentation cuts as appropriate.
- Combine multiple sources of evidence into crisp insights that clarify tradeoffs, risks, and opportunities.
- Communicate clearly in both async and live formats; tailor storytelling to PM, Design, Eng, Data, and leadership audiences.
What We're Looking For
- Graduate degree or relevant experience.
- 5+ years in user, product, or UX research (or closely related fields).
- Demonstrated ability to independently lead mixed-methods research that directly informs product and design decisions.
- Strong qualitative portfolio with at least 2 case studies showing your role, methods, synthesis, and impact.
- Quantitative grounding: survey design and analysis, and comfort working with product and business metrics.
- Experience partnering closely with Data/Analytics teams and using behavioral data to sharpen research.
- Experience enabling self-serve research or elevating research practices via templates, systems, or lightweight training.
Nice to Have
- Experience researching B2B SaaS products and complex workflows.
- Ability to independently query data using SQL or an equivalent.
Team & Environment
You will report to the Director of Research.
Benefits & Compensation
- Compensation: $180,000 - $225,000 CAD (for workers in ON & BC, Canada).
- Ownership in what you help build: Every permanent Webflower receives equity (RSUs).
- Health coverage that actually covers you: Comprehensive medical, dental, and vision plans with Webflow covering most premiums.
- Support for every stage of family life: 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents.
- Time off that’s actually off: Flexible vacation, paid holidays, and a sabbatical program.
- Wellness for the whole you: Access to mental health resources, therapy and coaching.
- Invest in your future: A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
- Monthly stipends that flex with your life: Localized support for work and wellness expenses.
- Bonus for building together: All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.
Work Mode
This is a remote-first position open to candidates located in BC & ON, Canada.
At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.
